{"id":1522,"date":"2014-09-19T15:10:42","date_gmt":"2014-09-19T22:10:42","guid":{"rendered":"http:\/\/www.artsjournal.com\/worth\/?p=1522"},"modified":"2014-09-19T15:10:42","modified_gmt":"2014-09-19T22:10:42","slug":"night-at-the-museum","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/worth\/2014\/09\/night-at-the-museum\/","title":{"rendered":"Night at the museum"},"content":{"rendered":"

\"mavericks\"<\/a>Back in February, Business Week<\/em> reported<\/a>:<\/p>\n

When Maxwell Anderson took over as director of the Dallas Museum of Art (DMA) two years ago, he told the board he wanted to offer free memberships to anyone willing to share some data\u2014even when it\u2019s just their name and e-mail address. Anderson\u2019s idea is novel in the staid world of art museums, but it echoes what companies such as Google (GOOG<\/a>)<\/span> and Facebook (FB<\/a>)<\/span> have long understood: Learning as much as you can about your customers\u2019 behavior can be more valuable than the price of admission. \u201cWe\u2019re trying to incentivize people to represent what they\u2019re doing, where they\u2019re going, and how they\u2019re spending their time,\u201d Anderson says.<\/p><\/blockquote>\n

So, I’m just wondering, is this the outcome of all that data mining?<\/p>\n

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Back in February, Business Week reported: When Maxwell Anderson took over as director of the Dallas Museum of Art (DMA) two years ago, he told the board he wanted to offer free memberships to anyone willing to share some data\u2014even when it\u2019s just their name and e-mail address. Anderson\u2019s idea is novel in the staid […]<\/p>\n","protected":false},"author":3,"featured_media":1524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26],"tags":[],"class_list":{"0":"post-1522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-issues","8":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/09\/mavericks.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3dIW5-oy","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":424,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/03\/why-does-the-indianapolis-museum-of-art-have-free-admission\/","url_meta":{"origin":1522,"position":0},"title":"Why does the Indianapolis Museum of Art have Free Admission?","author":"Michael Rushton","date":"March 4, 2013","format":false,"excerpt":"Preamble: I know what I don't know. Specifically, when looking at any arts organization and its menu of prices, I do not have insider knowledge of its current or potential audience, its donors, or its costs. So when I comment on the price structure of any specific museum or other\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"free love","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/03\/ima-300x168.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":567,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/03\/about-those-museum-prices\/","url_meta":{"origin":1522,"position":1},"title":"About those museum prices","author":"Michael Rushton","date":"March 28, 2013","format":false,"excerpt":"My post staking a claim that $25 to visit the Metropolitan Museum of Art was not expensive generated some comments. There are two issues at play here, not entirely separable: first, that compared to other genres of art, high and low, $25 to see what is one of the world's\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"we get letters","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/03\/postbox-224x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1189,"url":"https:\/\/www.artsjournal.com\/worth\/2014\/03\/deaccessioning-as-a-singular-event\/","url_meta":{"origin":1522,"position":2},"title":"Deaccessioning as a singular event (updated again)","author":"Michael Rushton","date":"March 26, 2014","format":false,"excerpt":"The Delaware Art Museum is planning on selling some works to pay off debt. The New York Times reports here, noting that \"selling works to pay for operations or capital projects is widely considered an ethical violation, a betrayal of a museum\u2019s role of holding art in public trust\" (and\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"in debt","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/DAM.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/DAM.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/DAM.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/DAM.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1110,"url":"https:\/\/www.artsjournal.com\/worth\/2014\/03\/economics-of-deaccessioning-a-bit-theoretical\/","url_meta":{"origin":1522,"position":3},"title":"Economics of deaccessioning (a bit theoretical) (updated)","author":"Michael Rushton","date":"March 12, 2014","format":false,"excerpt":"Why is it so wrong that a museum would sell works from its collection? More specifically, why is it wrong to sell works where the proceeds from the sale would not be committed to the purchase of other works for the collection? I know of the policies of the Association\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"sounds tempting","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/Herbert_James_Draper_Ulysses_and_the_Sirens.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/Herbert_James_Draper_Ulysses_and_the_Sirens.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/Herbert_James_Draper_Ulysses_and_the_Sirens.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/03\/Herbert_James_Draper_Ulysses_and_the_Sirens.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1756,"url":"https:\/\/www.artsjournal.com\/worth\/2014\/12\/should-nonprofit-museums-have-free-admission-because-they-are-tax-exempt\/","url_meta":{"origin":1522,"position":4},"title":"Should nonprofit museums have free admission because they are tax exempt?","author":"Michael Rushton","date":"December 20, 2014","format":false,"excerpt":"No. But Christopher Knight\u00a0at the LA Times thinks they should: Yes, every art museum needs multiple sources of revenue. It does cost money to run the place. However, because they are tax exempt, art museums already count the public as a major, indirect source of revenue. Required admission fees add\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"And everybody should have one","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/12\/pony.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/12\/pony.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/12\/pony.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/12\/pony.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/12\/pony.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2369,"url":"https:\/\/www.artsjournal.com\/worth\/2018\/10\/what-the-doctor-ordered\/","url_meta":{"origin":1522,"position":5},"title":"What the doctor ordered","author":"Michael Rushton","date":"October 12, 2018","format":false,"excerpt":"Doctors will be able to prescribe visits to the Montreal Museum of Fine Art for their patients, reports the Gazette: Doctors will each be able to assign up to 50 museum prescriptions over the course of the pilot project. Each prescription will allow entry for up to two adults and\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"after your water break, time for 20 Goyas, you can do it!","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2018\/10\/participaction-293x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"predecessor-version":[{"id":1531,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/1522\/revisions\/1531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/media\/1524"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}