My friend, Bob Ellis, a business school professor will be evaluating student projects next week. He has provided them (and me) with this rubric.<\/p>\n
Summary<\/span> Market Analysis<\/span> Competitive Analysis<\/span> Product Analysis<\/span> Marketing Strategy<\/span> Operational Analysis<\/span> Financial analysis<\/span> My friend, Bob Ellis, a business school professor will be evaluating student projects next week. He has provided them (and me) with this rubric. Summary Clear communication of business concept Good understanding of “what business are we in?” Good understanding of key success factors Good understanding of financial aspects Complete analysis of concept feasibility Complete […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nClear communication of business concept
\nGood understanding of “what business are we in?”
\nGood understanding of key success factors
\nGood understanding of financial aspects
\nComplete analysis of concept feasibility
\nComplete analysis of value proposition<\/p>\n
\nClear identification of target segments
\nClear understanding of customer buying triggers<\/p>\n
\nClear identification of competitors
\nUnderstanding of competitors’ strengths
\nUnderstanding of competitors’ weaknesses
\nUnderstanding of future threats and opportunities<\/p>\n
\nClear description of product
\nUnderstanding of role of customer service<\/p>\n
\nPrice discussion
\nPromotion discussion
\nPlacement and channels discussion<\/p>\n
\nPersonnel discussion
\nFacilities discussion
\nCustomer service plan
\nSupplier discussion<\/p>\n
\nDevelopment of integrated pro formas
\nSpecial focus on Cash Flow Statement and ongoing cash position<\/p>\n","protected":false},"excerpt":{"rendered":"