Here are two strategies that I have used to assist emerging arts entrepreneurs in the development of their ideas \u2013 into rich and promising ventures.<\/p>\n
Preface<\/p>\n
Students are given the assignment to find a promising area, out of which can emerge an opportunity. They are instructed to primarily look at those areas where they have the most expertise, and\/or experience. For example, a pianist might be instructed to study the many innovations that have occurred in the life of the piano, and then brainstorm what works and doesn\u2019t work in its present iteration, and then brainstorm possible improvements. Or a student who regularly attends certain types of concerts or galleries could be asked to critique the experience from top to bottom, and then identify what works well and doesn\u2019t work well, then brainstorm possible improvements. This exercise can go in many directions \u2013 clothing, electronic devices, transportation, living conditions, etc. What\u2019s important is that the \u201cideas\u201d come from experience and expertise.<\/p>\n
First Exercise<\/p>\n
Students share their idea (s) with their classmates. They are asked to present their idea (s) in 2 formats, an elevator speech (a short paragraph) and a full description (approximately 5 minutes). Students are then divided into small groups (3-5) and are instructed to spend 15-20 minutes expanding on the idea, with the initiator silent, taking notes. The group then is asked to critique the idea for 15-20 minutes, again with the initiator listening and taking notes. The groups come back together and the initiators are asked to report back on how their idea and their thinking about it have been transformed.<\/p>\n
Second Exercise<\/p>\n
Students randomly give their ideas to another student in the class. The pairs meet for 20-30 minutes for the purpose of clarifying the ideas to the other person. The process as outlined in the First Exercise proceeds.<\/p>\n
This Second Exercise has the potential to significantly change, and improve the initial idea. What\u2019s important is to keep the focus of the overall activity be the formation of a venture, not \u2018simply\u2019 a great idea. Additionally, the teacher should regularly visit each critique group to insure that they are focusing as instructed, and to encourage their work. In the large group the teacher should encourage expansive thinking \u2013 challenging the class to think about larger market applications and possibilities.<\/p>\n","protected":false},"excerpt":{"rendered":"
Here are two strategies that I have used to assist emerging arts entrepreneurs in the development of their ideas \u2013 into rich and promising ventures. Preface Students are given the assignment to find a promising area, out of which can emerge an opportunity. They are instructed to primarily look at those areas where they have […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}