{"id":358,"date":"2010-07-25T09:47:18","date_gmt":"2010-07-25T16:47:18","guid":{"rendered":"http:\/\/www.artsjournal.com\/state\/wp\/2010\/07\/entrepreneurship_-_isolating\/"},"modified":"2010-07-25T09:47:18","modified_gmt":"2010-07-25T16:47:18","slug":"entrepreneurship_-_isolating","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/state\/2010\/07\/entrepreneurship_-_isolating\/","title":{"rendered":"Entrepreneurship &#8212; Isolating the Transformational Moment"},"content":{"rendered":"<p>Newsweek magazine recently published an article that reported on a longitudinal study designed to measure creativity in the U.S (<a href=\"http:\/\/www.newsweek.com\/2010\/07\/10\/the-creativity-crisis.html\">http:\/\/www.newsweek.com\/2010\/07\/10\/the-creativity-crisis.html<\/a>).&nbsp; Using the Torrance Tests of Creative Thinking as their rubric they reported a steady drop in creativity from 1990 forward.&nbsp;For 30 years prior the index showed an increase.&nbsp; In the late 1970&#8217;s, when I was director of the Educational Center for the Arts in New Haven, we used the Torrance Tests as an evaluative tool in a program for middle school students funded by the US DOE Title VII.&nbsp; The activities we employed were highly imaginative, improvisatory and open-ended.&nbsp; The results were consistently sensational.&nbsp; In fact, our external evaluator questioned our test-taking methods, as he personally could not believe the percentage increases.<\/p>\n<p>Reading this article, musing on my experience with Torrance&#8217;s work, plus my recent blogging and thinking about entrepreneurial creativity, I focused this week on isolating the creative &#8220;moment.&#8221;&nbsp; There&#8217;s nothing new about what I&#8217;m about to report, but nonetheless it&#8217;s critical that we artist educators know and be able to speak a creative language.&nbsp; When the commercial community wakes up to the fact that creativity is the germ of successful enterprises, they should turn to us for knowledge and inspiration.<\/p>\n<p>When the composer, visual artist, poet, choreographer, playwright and other original creative artists make the&nbsp;often-terrifying leap from what is in their heads to something concrete, their imaginations instantly becomes enterprises.&nbsp; What follows is a process of critical examination and revision and eventually, completion and subjugation to external review.&nbsp; <\/p>\n<p>Is this not the initial process of entrepreneurship, the transformation of an imaginative idea into something concrete and worthy of external review?&nbsp; <\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsweek magazine recently published an article that reported on a longitudinal study designed to measure creativity in the U.S (http:\/\/www.newsweek.com\/2010\/07\/10\/the-creativity-crisis.html).&nbsp; Using the Torrance Tests of Creative Thinking as their rubric they reported a steady drop in creativity from 1990 forward.&nbsp;For 30 years prior the index showed an increase.&nbsp; In the late 1970&#8217;s, when I was [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/state\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}