{"id":522,"date":"2024-12-06T15:58:40","date_gmt":"2024-12-06T20:58:40","guid":{"rendered":"https:\/\/www.artsjournal.com\/rowx\/?p=522"},"modified":"2024-12-06T16:08:15","modified_gmt":"2024-12-06T21:08:15","slug":"row-x-wrapped","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/rowx\/2024\/12\/06\/row-x-wrapped\/","title":{"rendered":"Row X Wrapped"},"content":{"rendered":"\n

Everyone’s seeing their end of year summaries of their year in music listening on their Spotify Wrapped or Apple Music Replays this week. It’s a fun feature that these companies do each year, a great engagement point for those companies and their customers. I’ve also seen some arts organizations building on the trend with their own Wrapped features, like Blumenthal Arts<\/a> in Charlotte, NC, that highlighted the highest attended shows, and the top selling drink from their concessions stands (the Dancing Queen signature cocktail for Mamma Mia). <\/p>\n\n\n\n

So, inspired by Spotify Wrapped, I uploaded all 22 of my posts from here on Row X and also my posts from when I started on ArtsJournal in 2020 as a guest writer on Lynne Conner’s We the Audience<\/a> blog into Google’s Notebook LM and had it generate a podcast based on all my blog posts. It created a 22 minute podcast (including two breaks!). Click on the link below if you want to get an easy-on-the-ears audio summary of my ideas on:<\/p>\n\n\n\n

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  • How arts organizations need to update their marketing tactics<\/li>\n\n\n\n
  • Opportunities of content marketing<\/li>\n\n\n\n
  • The need to understand and respect all different audience preferences<\/li>\n\n\n\n
  • Appreciate the specific role of holiday performances<\/li>\n\n\n\n
  • How digital programming is its own type of programming<\/li>\n\n\n\n
  • The urgency of effective messaging about how the arts impact lives<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n