{"id":731,"date":"2016-02-05T08:28:53","date_gmt":"2016-02-05T13:28:53","guid":{"rendered":"http:\/\/www.artsjournal.com\/quickstudy\/?p=731"},"modified":"2016-02-05T08:31:09","modified_gmt":"2016-02-05T13:31:09","slug":"niche-marketing-ne-plus-ultra","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/quickstudy\/2016\/02\/niche-marketing-ne-plus-ultra.html","title":{"rendered":"Niche marketing, ne plus ultra&#8230;"},"content":{"rendered":"<p>Apropos of nothing in particular&#8230;. because if I don&#8217;t give in to impulse more readily, this blog is never going to take off&#8230;. a selection of offerings from the surprisingly crowded market for cat Tarot:<\/p>\n<p><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51UEiv5zJVL._SX302_BO1204203200_.jpg\" rel=\"attachment wp-att-736\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-736 alignleft\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51UEiv5zJVL._SX302_BO1204203200_-183x300.jpg\" alt=\"51UEiv5zJVL._SX302_BO1,204,203,200_\" width=\"183\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51UEiv5zJVL._SX302_BO1204203200_-183x300.jpg 183w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51UEiv5zJVL._SX302_BO1204203200_.jpg 304w\" sizes=\"auto, (max-width: 183px) 100vw, 183px\" \/><\/a><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51yUMNGgOrL._SX275_BO1204203200_.jpg\" rel=\"attachment wp-att-737\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-737\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51yUMNGgOrL._SX275_BO1204203200_-167x300.jpg\" alt=\"51yUMNGgOrL._SX275_BO1,204,203,200_\" width=\"167\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51yUMNGgOrL._SX275_BO1204203200_-167x300.jpg 167w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51yUMNGgOrL._SX275_BO1204203200_.jpg 277w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/a><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51BZUGB9GiL._SX363_BO1204203200_.jpg\" rel=\"attachment wp-att-734\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-734 alignleft\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51BZUGB9GiL._SX363_BO1204203200_-219x300.jpg\" alt=\"51BZUGB9GiL._SX363_BO1,204,203,200_\" width=\"219\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51BZUGB9GiL._SX363_BO1204203200_-219x300.jpg 219w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51BZUGB9GiL._SX363_BO1204203200_.jpg 365w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51JYPVrfyYL._SX270_BO1204203200_.jpg\" rel=\"attachment wp-att-735\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-735\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51JYPVrfyYL._SX270_BO1204203200_-164x300.jpg\" alt=\"51JYPVrfyYL._SX270_BO1,204,203,200_\" width=\"164\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51JYPVrfyYL._SX270_BO1204203200_-164x300.jpg 164w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/51JYPVrfyYL._SX270_BO1204203200_.jpg 272w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/><\/a><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/61hpemvY0iL.jpg\" rel=\"attachment wp-att-738\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-738\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/61hpemvY0iL-170x300.jpg\" alt=\"61hpemvY0iL\" width=\"170\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/61hpemvY0iL-170x300.jpg 170w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/61hpemvY0iL-579x1024.jpg 579w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/61hpemvY0iL.jpg 649w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/a><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/pagan.jpg\" rel=\"attachment wp-att-739\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-739\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/pagan-164x300.jpg\" alt=\"pagan\" width=\"164\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/pagan-164x300.jpg 164w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/pagan-768x1401.jpg 768w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/pagan-561x1024.jpg 561w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/pagan.jpg 782w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/><\/a><a href=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/eye.jpg\" rel=\"attachment wp-att-740\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-740\" src=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/eye-174x300.jpg\" alt=\"eye\" width=\"174\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/eye-174x300.jpg 174w, https:\/\/www.artsjournal.com\/quickstudy\/wp\/wp-content\/uploads\/2016\/02\/eye.jpg 289w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/a><\/p>\n<p><strong>from Elizabeth Wilson, <em><span class=\"reference\">Cultural Passions<\/span><\/em><\/strong>:<\/p>\n<p>&#8220;I don\u2019t believe it\u2019s possible to tell the future [&#8230;] However when, in the 1980s and 1990s, I gave \u201creadings\u201d at fundraising events \u2013 feminist causes or school jumble sales \u2013 their popularity surprised me. There was a degree of disavowal (or what Theodor Adorno called \u201cdisoriented agnosticism\u201d), but the Tarot was not actually seen as just a bit of fun. I dusted down skills I had once learned as a mental health worker and was soon hearing of domestic misery, occupational redundancies and anxious hopes for a different future. On more than one occasion the person whose cards I was reading asked if she (it was usually a woman) might consult me privately, evidently assuming that I was an established clairvoyant. This was disconcerting and I eventually gave up the fundraising altogether, worried about the ethics of the enterprise.<\/p>\n<p>&#8220;Religion should never have been allowed to hijack all that we don\u2019t know and pervert it into certainty. But the Tarot\u2019s redeeming feature is its acknowledgement of mystery through the free play of visual metaphor. Its playfulness contradicts those who dismiss it as superstition. It speaks not of rules for life and dogma, but, like many secular aesthetic experiences, of possibilities.&#8221; <a href=\"https:\/\/newhumanist.org.uk\/articles\/2758\/atheists-can-embrace-the-power-of-tarot\">[link]<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apropos of nothing in particular&#8230;. because if I don&#8217;t give in to impulse more readily, this blog is never going to take off&#8230;. a selection of offerings from the surprisingly crowded market for cat Tarot: &nbsp; from Elizabeth Wilson, Cultural Passions: &#8220;I don\u2019t believe it\u2019s possible to tell the future [&#8230;] However when, in the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry","8":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":4,"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/posts\/731\/revisions\/743"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/quickstudy\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}