{"id":250,"date":"2011-08-30T22:31:51","date_gmt":"2011-08-31T02:31:51","guid":{"rendered":"http:\/\/www.artsjournal.com\/outthere\/?p=250"},"modified":"2011-09-01T18:12:53","modified_gmt":"2011-09-01T22:12:53","slug":"storm-food-or-why-beefaroni-will-feed-the-pharaohs","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/outthere\/2011\/08\/storm-food-or-why-beefaroni-will-feed-the-pharaohs.html","title":{"rendered":"Storm Food, or Why Beefaroni Matters"},"content":{"rendered":"<p><a href=\"http:\/\/www.artsjournal.com\/outthere\/2011\/08\/storm-food-or-why-beefaroni-will-feed-the-pharaohs.html\/beefaroni-and-sunflowers\" rel=\"attachment wp-att-260\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-260\" title=\"Beefaroni and sunflowers\" src=\"https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-and-sunflowers-237x300.jpg\" alt=\"\" width=\"237\" height=\"300\" srcset=\"https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-and-sunflowers-237x300.jpg 237w, https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-and-sunflowers-500x632.jpg 500w, https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-and-sunflowers.jpg 1619w\" sizes=\"auto, (max-width: 237px) 100vw, 237px\" \/><\/a>Well, on the Friday before Irene was to devastate Wrong Island (friends, that&#8217;s Long Island to you), I realized that we hadn&#8217;t prepared for disaster. \u00a0So I exhumed our limp flashlight and menorah emergency candles, tested the 1985 Sony shortwave (&#8220;skies are clear in Pacific Samoa&#8221;) and drove to the drugstore for a life-saving flat of water-filled plastic.<\/p>\n<p>But what if we lose power for days on end? Bulbs flicker when even the shadow of a smile clouds WIPA, the Wrong Island Power Authority; our Costco meat-bounty would be fly-encrusted in no time. So I drove to Stop and Shop to stock up on storm food.<\/p>\n<p>Yes, lovers of culture, I am aware that true storm food is rum and lime, with a spritz of Edward G. Robinson spittle. But that&#8217;s the movies, and we won&#8217;t be able to watch and be reminded because DVD players don&#8217;t have hamster wheels attached. So I get behind my wire chariot and gladiate the supermarket aisles.<\/p>\n<p>&#8220;I look at what they others are buying and buy that,&#8221; I read on Twitter (hashtag #Irene) before I left, so I watched carefully. The ladies &#8212; almost all were ladies &#8212; spent careful time deciding between concentrated and evaporated milk; desirable boxed was gone. \u00a0Only sluggish pea remained among soups, and straggling cans of tuna were badly dented; the store&#8217;s few dutiful dads didn&#8217;t notice and scooped &#8217;em up.<\/p>\n<p>Hashtag. I bought a can of corned beef hash, on sale. No, don&#8217;t ask why.<\/p>\n<p>Why was that crowd on Aisle 13 making such a ruckus? A pale, cowering stocker was attempting to unpack a single carton of Beefaroni, not the big cans, but the small, microwavable portions with Budweiser flip-tops.<\/p>\n<p>It was like nylons in 1945 London. Move it, slowpoke, get out of my way!<\/p>\n<p>I scored three.<\/p>\n<p>Then, away from the scrim, I thought, Beefaroni. Chef Boyardee was never nominated for a James Beard award. Copy editor that I am remembers his name with hyphens, Boy-Ar-Dee, but he was a real chef, from Cleveland, home of world-famous Italian food: Ettore Boiardi. I bet you didn&#8217;t know that, and with a hurricane approaching, wouldn&#8217;t care.<\/p>\n<p>Boiardi marketed himself not through palate appeal in taste, but palate appeal in pronunciation (check the hat). Gosh, I just noticed, he looks a lot like my father.<a href=\"http:\/\/www.artsjournal.com\/outthere\/2011\/08\/storm-food-or-why-beefaroni-will-feed-the-pharaohs.html\/ettore-boiardi\" rel=\"attachment wp-att-261\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-261\" title=\"Ettore Boiardi\" src=\"https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Ettore-Boiardi.jpg\" alt=\"\" width=\"260\" height=\"282\" \/><\/a><\/p>\n<p>I wonder if Dad opened cans of Chef Boy-Ar-Dee for our lunch. Probably not. He was at work selling Packards and made much better food than that when he cared to lift a pan. My mom may have wielded the opener, but, now that I think about it, I never, ever had Beefaroni before. Our household bought only Chef Boy-Ar-Dee ravioli, because Beefaroni was for the masses. I had asked what ravioli was, but was corrected to inquire what ravioli were and never received an answer I understood. I ate the sweet lumps with preliminary Continental pleasure, even if they were slightly chilly inside.<\/p>\n<p>Not completely cold, as they would be during a Wrong Island hurricane.<\/p>\n<p>So, we made out OK and never lost power &#8212; just cable and Internet, which, as I have learned these past few days, is lost power squared. No flooding in our basement or backyard, no murderous wooden limbs, nothing but voyeuristic, unsettling apprehension.<\/p>\n<p>Relieved at shining sun and azure sky, I took stock of my stash of storm food. In cans: chili and beans. Southern seasoned mixed greens. That hash. An embarrassing amount of evaporated milk.<\/p>\n<p>What should I try first? A soy-rice peanut bar that some graphic artist had a field day with, on special for a buck.<\/p>\n<p>Human caulking, spat it out.<\/p>\n<p>Then I did what anyone with any sense would assume I had wished to do since I had been thrust on my adult stage: nuke that Beefaroni.<\/p>\n<p>Let me admit that in all my growing up I have never learned another useful language: no dour German, no Spanish for gay southern visits, no retrograde French. Yet I did master a &#8220;language&#8221; at age six or seven that has enabled me to communicate effortlessly with the entire United Nations of Things. It&#8217;s called Jingle.<\/p>\n<p>Name a product, even one that was never popular and is long dead, and I speak the jingle: &#8220;Co-cil-la, la-la-la-la-na, Cocillana cough nibs.&#8221;<\/p>\n<p>A cartoon Callas sings this.<\/p>\n<p>&#8220;You&#8217;ll la-la-la like how they&#8217;ll bring, fast relief when your *throat* is sore.&#8221;<\/p>\n<p>Google that if you like. The man who wrote the poetry is waiting in his rocker, ready to spit at the screen when <em>Mad Men<\/em>\u00a0resumes its season.<\/p>\n<p>&#8220;We&#8217;re having Beefa-RO-ni, it&#8217;s made with maca-RO-ni.&#8221; (Somewhere along the line, this was changed to, &#8220;it&#8217;s beef and maca-RO-ni.&#8221;) &#8220;Beefaroni&#8217;s really neat, Beefaroni&#8217;s fun to eat. Hooray! For Beefaroni.&#8221;<\/p>\n<p>The untin can says heat for 45 seconds, but it took two minutes in my old machine to get hot. I&#8217;m not an idiot, so should have known that I hadn&#8217;t the means to resist what would happen: at the very first, steaming bite, I became babyface Rod Taylor in a pablum time machine, whirled back to a Brooklyn kitchen table and the smell of burnt tomato. \u00a0It all was either too hot or too cold, but I ate almost everything in front of me with an awful measured pleasure, one I couldn&#8217;t help but record. Good, bad, made no difference. That stewed, adulterated pap forced me to wake up and sing.<\/p>\n<p>Purists never understand that when a hungry mind and body are poised, they leap at anything.<\/p>\n<p>Now, storm over, all we can do is clean up after the wind.<\/p>\n<div id=\"attachment_283\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.artsjournal.com\/outthere\/2011\/08\/storm-food-or-why-beefaroni-will-feed-the-pharaohs.html\/beefaroni-lunch-after-irene\" rel=\"attachment wp-att-283\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-283\" class=\"size-medium wp-image-283\" title=\"Beefaroni lunch after Irene\" src=\"https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-lunch-after-Irene-300x237.jpg\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-lunch-after-Irene-300x237.jpg 300w, https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-lunch-after-Irene-500x395.jpg 500w, https:\/\/www.artsjournal.com\/outthere\/wp\/wp-content\/uploads\/2011\/08\/Beefaroni-lunch-after-Irene.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-283\" class=\"wp-caption-text\">Lunch after Irene<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, on the Friday before Irene was to devastate Wrong Island (friends, that&#8217;s Long Island to you), I realized that we hadn&#8217;t prepared for disaster. \u00a0So I exhumed our limp flashlight and menorah emergency candles, tested the 1985 Sony shortwave (&#8220;skies are clear in Pacific Samoa&#8221;) and drove to the drugstore for a life-saving flat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[72,302,308,305,306,304,303,307],"class_list":{"0":"post-250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-main","8":"tag-advertising","9":"tag-beefaroni","10":"tag-chef-boyaredee","11":"tag-hurricane","12":"tag-irene","13":"tag-jingle","14":"tag-mad-men","15":"tag-supermarket","16":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/media\/260"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/outthere\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}