In commercial (or, more specifically, consumer-brain) shorthand,
\nclassical music and opera = high-end, expensive, classy. If you buy a
\ncar that was advertised with opera playing on the TV, you are one
\ncultured, loaded guy. <\/p>\n
I think a lot about how the I suppose none of this matters, because it’s an ad and it got my attention. Objective achieved. <\/p>\n
\n“industry is dying” but classical music and opera are still
\nomnipresent. I’m sure if I had a different job, I would still passively
\nhear classical music once a day. So my ears always perk up when opera
\ncomes out of my television, but when this Jeep commercial<\/a> came on last night during Frasier<\/i>,
\nI was extremely confused. First of all, since when do Jeep Grand
\nCherokees try to be classy? Isn’t their whole shtick driving through
\nthe mud or whatever? I suppose everyone in the commercial is still
\ndoing manly, Jeeply things, they’re just…singing opera while they do them? I love my Jeep so much I…bust out Boheme? Nothing says “I just freed a fox” like Rudolfo’s aria. <\/p>\n