3. The Brooklyn Academy of Music’s Next Wave Festival<\/a> and The CW’s Gossip Girl<\/a> <\/i>ads: twins separated at birth.<\/p>\n 4. The Broadway production of A Tale of Two Cities<\/i><\/a> using the Les Miserables<\/i> font in their print and web advertisements. It’s an embarrassment: <\/p>\n Be on the look-out for successful advertising and marketing campaigns, but emulate while maintaining your organization’s identity. As with anything in this-here-life, simply applying someone else’s model to yourself – no matter how effective it may be – just isn’t going to work. Oh, and spell things correctly on your homepages.<\/p>\n Thus endeth the life lesson. <\/p>\n","protected":false},"excerpt":{"rendered":" I am all-for copying good marketing ideas: if something works in another industry or for another company, apply it to your own and see how it goes. But there’s copying a concept – if a talking duck can sell insurance, why can’t a talking gecko? – and then there’s…stealing, which is frankly just too comical […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-77","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"IMG_0435.jpg\"](\"http:\/\/www.chaosmint.com\/macintosh\/moxiepix\/b1_62.gif\")
<\/span>
2. The new Verizon FIOS TV commercials with the cool (” “) young guy installing Verizon and the lame chubby bearded guy (un)installing Time Warner Cable. Hi, I’m a Verizon and I’m a Time Warner Cable<\/a>. <\/p>\n<\/span><\/span>[I don’t actually think BAM “copied” The CW, but it’s amusing nonetheless.]<\/p>\n<\/span>And speaking of embarrassments, is this a typo on the homepage of their website? “Conept” Recording? Do they mean “Concept” Recording? Perfect.<\/p>\n<\/span>5. Rent<\/i> live-broadcasts<\/a> in movie theatres, a la The Metropolitan Opera<\/a>. This is actually a good copy-cat move, and frankly, I’m shocked that Broadway is just starting to do it now. <\/p>\n