{"id":734,"date":"2011-09-02T12:18:16","date_gmt":"2011-09-02T16:18:16","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/?p=734"},"modified":"2011-09-22T20:46:42","modified_gmt":"2011-09-23T00:46:42","slug":"at-any-moment-a-great-blog-post","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2011\/09\/at-any-moment-a-great-blog-post\/","title":{"rendered":"At any moment, a Great Blog Post"},"content":{"rendered":"

It’s always worst when your heroes disappoint.<\/p>\n

I’m usually 100% Team Met Opera (their Time Out New York <\/em>ads in the listing section, for example, say, “…or you could go to The Met,” which I love). But when I was walking down 9th Avenue last night, this confused me:<\/p>\n

\"\"<\/a><\/p>\n

Maybe it was the two margaritas I’d sucked down at El Centro, but “At any moment, a Great Moment” with a photo of Anna Netrebko in Manon<\/em> just does not make sense.\u00a0 First of all, you can’t see her face; it’s all corseted torso. I guess that’s…sexy? Sure, let’s say “sexy”. Second, is <\/em>that a great moment, musical or otherwise? Third, I take Meaningful Capitalization very seriously, and “Great Moment” doesn’t earn it\/own it for me. Fourth, Anna Netrebko is opening the season with Anna Bolena: <\/em>what happened to all the imagery that was around Lincoln Center and in the season brochure? I thought they were going for a whole The Tudors <\/em>homage thing? Shouldn’t they be selling a bel canto opera that no one ever hears now, and worry about Manon<\/em> in the spring?<\/p>\n

\"\"<\/a><\/p>\n

Fourth, the Yankees totally used the exact same slogan in 1991, which I managed to remember in the dead of night despite the margaritas. Evidence provided on Twitter via @zwoolfe<\/a>:<\/p>\n

\"\"<\/a><\/p>\n

Doesn’t Rubenstein PR represent both The Met and the Yankees? And doesn’t that slogan only actually work for a sporting event, when an outcome isn’t known? I mean, we already know the great moments in Manon<\/em>, don’t we?
\n<\/em><\/p>\n

Anyhow, when I posted the Met “great moment” ad on Twitter last night, some folks in LA pointed out that the new LA Philharmonic slogan doesn’t make a bit of sense, either. “Passion Forward” is apparently what they’re going with?\u00a0 Out West Arts <\/em>has a post <\/a>on the subject. From Out West Arts:
\n<\/em>
\n\"\"<\/a><\/p>\n

It seems to be a riff on “fashion forward”, but…why? One (self-described as “Black\/Mexican and Gay”) commenter writes,<\/p>\n

Brian dear it’s very simple: Dudamel is Latin, the mucho emotional Latins as we all know, are all about el passion, hence “passion forward!”<\/p>\n

If our music director was African-American then it would be “rhythm forward” because we all know dems people got dat rhythm thing going.<\/p>\n

If our music director was openly gay the line would be “fabulously forward” because gays are swishy and say terrible witty things.<\/p>\n

… and so on and so forth.<\/p><\/blockquote>\n

With a mix of glee and despair, I direct you back to the best worst slogan in classical music: “Unexpect Yourself<\/a>“.<\/p>\n

 <\/p>\n

Update, 9\/11: A representative from Rubenstein PR has e mailed to point out that they do both The Met’s and the Yankees’s PR, not marketing. I knew that, but was trying to be Hilarious. It didn’t seem like the ideal moment to e mail back and ask for Derek Jeter’s phone number.
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s always worst when your heroes disappoint. I’m usually 100% Team Met Opera (their Time Out New York ads in the listing section, for example, say, “…or you could go to The Met,” which I love). But when I was walking down 9th Avenue last night, this confused me: Maybe it was the two margaritas […]<\/p>\n","protected":false},"author":2,"featured_media":735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-main","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}