{"id":568,"date":"2011-02-24T23:35:36","date_gmt":"2011-02-24T23:35:36","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=568"},"modified":"2011-02-24T23:35:36","modified_gmt":"2011-02-24T23:35:36","slug":"i_wanna_be_loved","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2011\/02\/i_wanna_be_loved\/","title":{"rendered":"I wanna be loved by you"},"content":{"rendered":"

A week or so ago, I blogged about video and physical previews of new works and unknown performers. Why do we expect people to spend money on classical music they’ve never heard, I wondered<\/a>, if most other things in our lives offer us some kind of product sample? You know, like ice cream. <\/p>\n

Soon after I wrote that post, I came across this trailer for the Royal Opera House’s production of Anna Nicole<\/a> <\/i>[yes, Smith: that’s the one!]. My first thought was, “Fantastic! Look at the cool thing they made for the ‘MTV Generation’!” It’s professional, stylish, and catchy. It was probably expensive, and it’s certainly refreshing to see a company investing in creative marketing. Let’s take a gander together:<\/p>\n