{"id":56,"date":"2008-08-12T23:36:20","date_gmt":"2008-08-12T23:36:20","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=56"},"modified":"2008-08-12T23:36:20","modified_gmt":"2008-08-12T23:36:20","slug":"learn_your_lessons_well","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2008\/08\/learn_your_lessons_well\/","title":{"rendered":"Learn Your Lessons Well"},"content":{"rendered":"<p>Oh bless the<i> Godspell<\/i> Broadway revival ad campaign my soul: <\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"godspell.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/godspell.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"263\" width=\"350\" \/><\/span><br \/>Creepily religious, straightforward and smart. Gets people who already know <i>Godspell<\/i> excited and people who don&#8217;t, intrigued. All for the best.  <\/p>\n<p>I realize core-classical music doesn&#8217;t have lyrics to pull from, but I would love to see an ad campaign for a presentation of <i>The Rite of Spring<\/i> (I know I&#8217;ve used this example before) that uses quotes from all the terrible reviews and then just says &#8220;www.carnegiehall.org\/ichoserite&#8221; at the bottom. Or, &#8220;I am delighted to add another unplayable work to the repertoire.&#8221; &#8211; Arnold Schoenberg, 1936, and at the bottom &#8220;www.hilaryhahn.com\/playable2008&#8221;.<\/p>\n<p>I (heart) ad campaigns that make you go &#8220;hmmm&#8221; and check the site for clarity.<\/p>\n<p>Unfortunately, the awesome <i>Godspell <\/i>ads led me to their lame-o <a href=\"http:\/\/www.godspellonbroadway.com\/\">website<\/a>. Alas, alas, ALAS for you, blind fools!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh bless the Godspell Broadway revival ad campaign my soul: Creepily religious, straightforward and smart. Gets people who already know Godspell excited and people who don&#8217;t, intrigued. All for the best. I realize core-classical music doesn&#8217;t have lyrics to pull from, but I would love to see an ad campaign for a presentation of The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-56","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}