{"id":508,"date":"2010-08-13T11:16:29","date_gmt":"2010-08-13T11:16:29","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=508"},"modified":"2010-08-13T11:16:29","modified_gmt":"2010-08-13T11:16:29","slug":"because_i_just","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2010\/08\/because_i_just\/","title":{"rendered":"Because I just can’t help myself"},"content":{"rendered":"

A couple weeks ago, I came up to the Berkshires for Bang on a Can’s summer festival<\/a> (“Banglewood’) at MASS MoCA<\/a>. Highlights included a trip to a place called “Label $hopper<\/a>” to buy a sweater and learning that “Wi-Fi” is the new “HBO” is the new “jacuzzi” in New England motel speak. I’m sure you’ll all be shocked to learn that I noticed some good marketing along the way. <\/p>\n

The Clark<\/a> in Williamstown cleverly offers various ticket packages for other Berkshires attractions:<\/p>\n

\"ClarkAdmissions.jpg\"When I first looked at the Williamstown Theater Festival<\/a> website to buy myself a ticket to Six Degrees of Separation <\/i>(worth another read or movie-viewing with Facebook in mind), I wondered if they knew that their initials spelled out “WTF.” Yikes! Turns out, they’ve embraced their awkward initials and just completely gone for it in their merchandise and marketing materials:<\/p>\n

\"WilliamstownTheaterFestival.jpg\"In the lobby at MASS MoCA, they’re running a visitor-participation board, asking museum-goers to answer the question, “What movie should be set in the Sol LeWitt Wall Drawing Retrospective?”<\/p>\n

\"SolLeWitt3.jpg\"
\"SolLeWitt1.jpg\"\"SolLeWitt2.jpg\"<\/p>\n

In case you can’t read the above, suggestions include Hair, The Sound of Music (exclamation point!), Boyz N The Hood, The Brave Little Toaster, Willy Wonka and the Chocolate Factory, Who Framed Roger Rabbit, Born into Brothels, The Life Aquatic\/The Darjeeling Limited, The Shawshank Redemption, <\/i>and Robin Hood, Prince of Thieves. <\/p>\n

<\/i>As usual, Bang on a Can comes up with amazing concert spaces. Here’s one, also at MASS MoCA:<\/p>\n

\"BangonaCan.jpg\"\"BangonaCan2.jpg\"And just so you don’t all think I’m 100% obsessed, I take pictures of non-marketing things when I come up here, too. <\/p>\n

This hilarious tree, for example:<\/p>\n

\"Redneck.jpg\"The creepily perfect Marlboro Festival campus:<\/p>\n

\"MarlboroFestival.jpg\"Sunset over Tanglewood:<\/p>\n

\"Tanglewood.jpg\"And America’s favorite cellist whose name isn’t also a popular childhood toy in my car with the top down because the cello didn’t fit any other way:<\/p>\n

\"AlisaWeilersteinConvertible.jpg\"Look for Good Vibratos: Alisa Weilerstein Covers The Beach Boys, <\/i>coming soon to a record store near you.

<\/i><\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

A couple weeks ago, I came up to the Berkshires for Bang on a Can’s summer festival (“Banglewood’) at MASS MoCA. Highlights included a trip to a place called “Label $hopper” to buy a sweater and learning that “Wi-Fi” is the new “HBO” is the new “jacuzzi” in New England motel speak. I’m sure you’ll […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}