{"id":50,"date":"2008-08-04T11:01:58","date_gmt":"2008-08-04T11:01:58","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=50"},"modified":"2008-08-04T11:01:58","modified_gmt":"2008-08-04T11:01:58","slug":"ill_cover_you","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2008\/08\/ill_cover_you\/","title":{"rendered":"I&#8217;ll cover you"},"content":{"rendered":"<p>I have to go to work tomorrow for the first time in over a year. If you think I&#8217;m not picking out my outfit tonight and making sure I have push-pencils<br \/>\nand a calculator, you are mistaken.<\/p>\n<p>So I&#8217;m going to <a href=\"http:\/\/www.youtube.com\/watch?v=1Jrm6yy1I8Q\">work<\/a> to begin my limited<br \/>\nengagement as director of publicity for a record label (cue obligatory<br \/>\n&#8220;boo&#8217;s&#8221; and &#8220;hisses&#8221;) while the current director is on maternity leave,<br \/>\nwhich means I have to sneak in a post about classical music album art<br \/>\ntoday. <br \/><a href=\"http:\/\/www.youtube.com\/watch?v=w6XGUhzfutc\"><br \/><\/a><b>What I Hate About You, Classical Album Covers<br \/>by Amanda Ameer<\/b><b><br \/><\/b><br \/>1. <b>Instruments<\/b>.<br \/>\nIf an album says &#8220;Hilary Hahn, Violin&#8221; and lists the violin repertoire<br \/>\nshe&#8217;s playing, must she have her violin in the photo to, what, <i>prove <\/i>that she&#8217;s a violinist because she&#8230;has one?<br \/><b><br \/><\/b>2.<b> Mood.<\/b><br \/>\n<a href=\"http:\/\/megantower.files.wordpress.com\/2008\/01\/batmanreturnsthedarkknightposter.jpg\">Why so serious?<\/a> ALL THE TIME. Some repertoire is serious, yes, but some<br \/>\nis fun! The photos should match the mood and general aesthetic of the<br \/>\npieces on the disc, obviously.&nbsp; I hate to bring Mischa Barton into this, but<br \/>\nimagine how (much more?) terrible these ads would be if her body language, make-up,<br \/>\nhair, expression and general look were the same for a <a href=\"http:\/\/www.keds.com\/\">Keds<\/a> ad and an <a href=\"http:\/\/www.iceberg.com\/\">Iceberg<\/a> ad:<\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"mischa.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/mischa.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"368\" width=\"250\" \/><\/span>3.<b> <\/b><b>Photos.<\/b><br \/>\nMust there be a photo at all? How many high-selling albums actually<br \/>\nhave photos of the artists on the covers? Not that high sales are the<br \/>\nmost important thing, necessarily (although check back in with me after<br \/>\ntomorrow), but how many &#8220;popular&#8221; albums have photos? I took a gander<br \/>\nat the top five albums on the general Billboard chart and the top five<br \/>\nalbums on the classical chart this morning:<\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"albums.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/albums.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"568\" width=\"250\" \/><\/span><br \/>Actually,<br \/>\nthere were more artist photos on the &#8220;mainstream&#8221; album covers than I<br \/>\nthought (do we think that cute, cute baby is &#8220;Lil&#8217; Wayne&#8221;?), but my<br \/>\npoint is that not having a photo on a classical album is barely even an<br \/>\noption these days, whereas you see albums with different art and photography on<br \/>\nalbums in other genres all the time. <\/p>\n<p>4. <b>Fonts<\/b>.<b> <\/b>Script<br \/>\n= classical, right? Sometimes I find it hard to believe that the<br \/>\ndesigners even thought about the repertoire and the artist when<br \/>\nchoosing fonts for the artists&#8217; name, the album title and the<br \/>\naccompanying information. If it were up to me, the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Personal_branding\">artist&#8217;s name would<br \/>\nbe in the same font on all of their albums<\/a> (and on their website and in<br \/>\ntheir press materials) and only the album title and track listing would<br \/>\nchange fonts. <\/p>\n<p>5. <b>Refusal to have fun. <\/b>Some rep is kind<br \/>\nof funny, and actually, some artists are kind of funny, too. Think<br \/>\noutside the box set! Here are two I like a whole lot:<\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"planets.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/planets.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"250\" width=\"250\" \/><\/span><br \/><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"1Karajandvorak.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/1Karajandvorak.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"248\" width=\"250\" \/><\/span><br \/>6.<b> Titles.<\/b><br \/>\nWhy can&#8217;t a Boh\u00e8me album be called &#8220;Boho chic&#8221; or something? How about<br \/>\n&#8220;Quando&#8221;? Surely we could have come up with something catchy for an<br \/>\nalbum of Schoenberg and Sibelius concertos&#8230;feel free to <a href=\"http:\/\/www.artsjournal.com\/lifesapitch\/2008\/08\/ill-cover-you.html#comments\">submit<\/a> some. <\/p>\n<p>7. <b>Lack of collaboration with visual artists. <\/b>Something<br \/>\nI never thought I&#8217;d say to record labels: crossover! Why don&#8217;t<br \/>\ncontemporary visual artists lend their talents and perspectives to<br \/>\nclassical album art? It could only benefit sales (the original artwork<br \/>\ncould be on display somewhere with a credit and featured in fine<br \/>\nart publications), and would provide a really interesting insights into artists and repertoire. Here is a Steve Reich album<br \/>\nwith artwork by Roy Lichtenstein:<\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"13084.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/13084.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"249\" width=\"250\" \/><\/span><br \/>All I want for Christmas is Art Spiegelman doing a Schoenberg cover.<\/p>\n<p>8. <b>Lack of information.<\/b> If someone picks up a classical album in<br \/>\nthe store of an artist or piece they don&#8217;t already know, what sells<br \/>\nthem on it? I was thrilled that the back of Hilary&#8217;s last album had a<br \/>\nsentence about the concertos (still no sentence on her, but&#8230;), simply<br \/>\nbecause it gives the potential buyers some context with which to listen<br \/>\nto the album. A statement from the artist about why they are recording<br \/>\nthese pieces at this time would be especially powerful, I think.<\/p>\n<p>Not to fear &#8211; I&#8217;ll fix this all between tomorrow and December 1. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have to go to work tomorrow for the first time in over a year. If you think I&#8217;m not picking out my outfit tonight and making sure I have push-pencils and a calculator, you are mistaken. So I&#8217;m going to work to begin my limited engagement as director of publicity for a record label [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-50","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}