{"id":432,"date":"2010-03-05T17:00:53","date_gmt":"2010-03-05T17:00:53","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=432"},"modified":"2010-03-05T17:00:53","modified_gmt":"2010-03-05T17:00:53","slug":"oh_no","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2010\/03\/oh_no\/","title":{"rendered":"Oh, no"},"content":{"rendered":"

Anyone who works in marketing has had to deal with print deadlines. Inevitably, some overworked publicist like myself will forget to send an updated bio when you’re trying to print a program, or your executive director will loose the ad she was supposed to approve two weeks ago under a pile of coffee-stained papers. Thank goodness, then, for YouSendIt, rush fees, and overnight delivery. <\/p>\n

Not since Gutenberg invented the printing press in 1440, however, has there been a greater Materials Miracle than the one found in this new venture from US speedskater Apolo Ohno. He announced “8zone”–“the complete supplement for the complete lifestyle”<\/i>–today on his Twitter feed<\/a>. Ohno won his 8th Olympic medal<\/a> on February 26, 2010, and one week later has a URL, sweatshirts and packaging for his pills<\/a>? He (”  “) writes on the 8zone site:

<\/font><\/p>\n

I just won my 8th Olympic medal. Want to know how?
– I’m stronger – I have less body fat – I’m more focused and have more energy
– I feel better than I’ve ever felt before… And you can too!<\/p><\/blockquote>\n

My sister has pointed out that he probably exercised a little as well. <\/p>\n

\"ApoloOhnoPills.jpg\"I wondered aloud on Twitter<\/a> if his team had everything ready to go for “7zone” and “9zone,” and someone said that he had this company–and that it was called “8zone”–before the Vancouver Olympics.  I just don’t believe that. If he had won 9 medals, there’s *no way* the company would have been called “8zone.” Also, I just read through the materials on the site, and the number eight isn’t referenced anywhere except when the medals are mentioned. <\/p>\n

So as I see it, one of three things happened:<\/p>\n

    \n
  1. Ohno had sets of different “zone” numbers printed, so there are a lot of “More Than 8zone” sweatshirts in a fireplace or Michael Phelps’ garage.<\/li>\n
  2. Eight is just Ohno’s lucky number. (Not. Likely.)<\/li>\n
  3. Ohno threw the Olympics for the sake of his future career as a supplement distributor. <\/li>\n<\/ol>\n

    In a New York Times <\/i>article<\/a> dated February 20, 2010, Greg Bishop wrote:<\/p>\n

    Soon, Ohno will move to other ventures, acting and mentoring, and
    \nowning a nutritional supplements business called 8 Zone. Soon, the
    \nUnited States will be without the skater Chun described as “United
    \nStates short track history.”<\/p><\/blockquote>\n

    So we’re down to options 2 and 3.  Thoughts?<\/p>\n

    I am also annoyed that on some pages of the site this Phenomenon is called “8zone” and on other pages it’s called “the 8 Zone.” I guess things have to be done quick and dirty when you launch a product in a week. <\/p>\n

    \"8ZoneSpelling1.jpg\"\"8zoneSpelling2.jpg\"<\/p>\n

    The good news<\/i> is that 8zone\/the 8 Zone and the Philadelphia Orchestra<\/a> seem to have used the same Whites Only stock photo site:<\/p>\n

    \"8Zone1.jpg\"\"8Zone2.jpg\"\"8Zone3.jpg\"\"8zone4.jpg\"<\/div>\n
    <\/div>\n
    <\/div>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Anyone who works in marketing has had to deal with print deadlines. Inevitably, some overworked publicist like myself will forget to send an updated bio when you’re trying to print a program, or your executive director will loose the ad she was supposed to approve two weeks ago under a pile of coffee-stained papers. Thank […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}