{"id":43,"date":"2008-07-28T09:22:25","date_gmt":"2008-07-28T09:22:25","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=43"},"modified":"2008-07-28T09:22:25","modified_gmt":"2008-07-28T09:22:25","slug":"phrequent_philer_miles","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2008\/07\/phrequent_philer_miles\/","title":{"rendered":"Phrequent Philer miles"},"content":{"rendered":"

According to Nails<\/i> <\/a>Magazine<\/a><\/i> as reported by The New York Times<\/i><\/a> in August 2007, there are 3,800 nail salons in New York City. I will only go to
\none of them. I’d like to tell you that’s because I appreciate the good
\nservice, personal care and attention to returning customers, but it’s
\nnone of those things. They have a frequent visit card: after 10 visits,
\nyou get a free manicure. At $7 per manicure, that’s not exactly the
\ndeal of the century (what’s another $7 when you’re $70-deep in hand
\ncare), but it’s the idea of getting something, anything, for free
\nthat’s appealing. A quick gander at my key chain proves my unfaltering
\nsupport of a number of rewards programs: Duane Reade ($5 coupon for
\nevery — cringe — hundred dollars you spend), Borders, C-Town
\nsupermarkets (classy girl), AAA and Cosi. I also believe I am a
\n“frequent” flyer of every airline still in existence, a frequent rider on Amtrak, a member of OpenTable<\/a>
\n(700 points away from a $20 gift certificate!), and I just cashed in
\nall my credit card points for Staples gift cards. What a rewarding life
\nI lead. <\/p>\n

But where is my frequent Philharmonic card? Broadway and Off-Broadway card? Opera card? New Music
\nEnsemble card? I realize that, unlike manicures and train rides, the
\ncontent of performing arts organizations changes – that is, I can’t buy
\nten random tickets and expect a free opening night ticket to The Met – but other realistic and appealing rewards can be created. For
\nexample, most of the behind-the-scenes tours, talk-backs and
\npost-performance receptions at performing arts organizations are reserved for major donors and\/or
\nsubscribers. Unfortunately, the behind-the-scenes material is what
\nwould be most interesting, I think, to the infamous “new audiences”;
\nwhy only offer such perks to those already committed to your
\norganization?  Assign points to each ticket price and rewards to each point level. Five $20 tickets gets you coupons at the gift
\nshop, three $100 tickets gets you a backstage tour, so on, so forth. <\/p>\n

I don’t think performing arts rewards programs will get people in the
\ndoor: if I’ve never seen an opera, the promise of a backstage tour
\nafter a significant financial investment probably won’t be the deciding
\nfactor. But I do think that, once single ticket buyers have bought
\ntheir first ticket, the promise of fun perks down the line can only
\nhelp. <\/p>\n","protected":false},"excerpt":{"rendered":"

According to Nails Magazine as reported by The New York Times in August 2007, there are 3,800 nail salons in New York City. I will only go to one of them. I’d like to tell you that’s because I appreciate the good service, personal care and attention to returning customers, but it’s none of those […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-43","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}