{"id":341,"date":"2009-10-05T09:36:52","date_gmt":"2009-10-05T09:36:52","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=341"},"modified":"2009-10-05T09:36:52","modified_gmt":"2009-10-05T09:36:52","slug":"insert_blog_post","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2009\/10\/insert_blog_post\/","title":{"rendered":"[insert blog post]"},"content":{"rendered":"

Poking fun at typos isn’t quite fair since we all make them. I recently got sassy with an auto spellcheck feature on my html mailer program, for example, and sent out a press release with “Trovatore” spelled “Travatore” about five times. Nothing like sending out that first release for a new client and falling flat on one’s face. That’s how it’s done, folks! That is how it’s done.<\/p>\n

I would be neglecting my blogger duties, however, if I did not share this pearl of marketing prowess with you. Here’s what APAP, the Association of Performing Arts Presenters<\/a>, sent out advertising their January conference on Friday:<\/p>\n

\"BillTJones1.jpg\"\"BillTJones2.jpg\"Bill T. Jones, legendary [insert description of his talents] will bring his unique perspectives, on what we do not know, to the Friday opening plenary. I would love to write a press release that way: “The King’s Singers [insert description of their talents] will be coming to your city this October.” Or a whole bio: “Acclaimed for his commanding stage presence and inventive artistry, American bass-baritone Eric Owens has carved a unique place in the contemporary opera world as both a champion of new music and a powerful interpreter of classic works.  [insert descriptions of his past roles and awards].” Think of how much time the APAP approach would save! <\/p>\n","protected":false},"excerpt":{"rendered":"

Poking fun at typos isn’t quite fair since we all make them. I recently got sassy with an auto spellcheck feature on my html mailer program, for example, and sent out a press release with “Trovatore” spelled “Travatore” about five times. Nothing like sending out that first release for a new client and falling flat […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}