{"id":237,"date":"2009-04-09T21:44:57","date_gmt":"2009-04-09T21:44:57","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=237"},"modified":"2009-04-09T21:44:57","modified_gmt":"2009-04-09T21:44:57","slug":"youll_never_look_at_music_the","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2009\/04\/youll_never_look_at_music_the\/","title":{"rendered":"You’ll never look at music the same way again"},"content":{"rendered":"

The Site Formerly Known as YouTube, now called “Google’s YouTube”, and the Universal Music Group (now and forever) are launching a joint music video site called “Vevo”:<\/p>\n

Google’s YouTube and Universal Music Group, the world’s largest
\nmusic company, said on Thursday they will launch a premium music video
\nwebsite as they bid to increase revenue from YouTube’s huge usage.<\/p>\n

<\/span><\/p>\n

The new advertiser-supported site, featuring professional videos,
\nwill be called Vevo and is expected to launch in coming months, the
\ncompanies said.<\/p>\n

<\/span><\/p>\n

The deal is a boost for YouTube, which has been under increasing
\npressure from music labels and publishers who are frustrated that the
\npopular site has been unable to pay higher fees for rights to use their
\nmusic and videos. [Reuters<\/i><\/a>]<\/p>\n<\/blockquote>\n

The Reuters<\/i> piece goes onto explain that the videos will be higher quality than the usual YouTube fare, and that UMG will reach out to EMI Group and Sony Music to expand content opportunities.<\/p>\n

I’m interested if anyone has ever seen a good classical-music music video? Every one I’ve ever seen has been an unmitigated disaster, with the artists (or whomever’s driving the bus) trying to be something they’re not. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Site Formerly Known as YouTube, now called “Google’s YouTube”, and the Universal Music Group (now and forever) are launching a joint music video site called “Vevo”: Google’s YouTube and Universal Music Group, the world’s largest music company, said on Thursday they will launch a premium music video website as they bid to increase revenue […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}