{"id":22,"date":"2008-07-09T11:55:39","date_gmt":"2008-07-09T11:55:39","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=22"},"modified":"2008-07-09T11:55:39","modified_gmt":"2008-07-09T11:55:39","slug":"care_to_help","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2008\/07\/care_to_help\/","title":{"rendered":"Care to help?"},"content":{"rendered":"<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Last_fm#Music_catalogue\">Last.fm<\/a>, an internet radio\/concert listing\/social networking site based out of the UK, launched an artist royalty program this morning. According to <i>Wired<\/i>&#8216;s <a href=\"http:\/\/blog.wired.com\/music\/2008\/07\/lastfm-compensa.html\">Listening Post<\/a> blog, a percentage of the advertisement dollars (err, pounds) will be given to artists when ads appear next to their streaming music, regardless of an artist&#8217;s position in the industry (signed, unsigned, managed, unmanaged). <\/p>\n<p>By virtue of having to track the numbers for payment purposes, it seems artists will gain useful marketing data from this initiative as well. From an earlier <i>Wired<\/i> interview with Last.fm co-founder Martin Stiksel:<\/p>\n<blockquote><p>Stiksel told us about two tools launched concurrently with<br \/>\nthe Artist Royalty Program that show artists &#8220;how many scrobbles, now<br \/>\nmany streams, how many on-demand plays (they&#8217;ve had) and so on &#8211; all of<br \/>\nthese things will be broken down, because it&#8217;s a prerequisite for<br \/>\ntransparency as far as the accounting of all of the royalties is<br \/>\nconcerned.&#8221;<\/p><\/blockquote>\n<p>I took a gander at Carnegie Hall&#8217;s page this morning: <\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"lastFM.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/lastFM.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"196\" width=\"406\" \/><\/span>&#8220;Care to help?&#8221; I&#8217;m like, yes, Last.fm, I am trying. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last.fm, an internet radio\/concert listing\/social networking site based out of the UK, launched an artist royalty program this morning. According to Wired&#8216;s Listening Post blog, a percentage of the advertisement dollars (err, pounds) will be given to artists when ads appear next to their streaming music, regardless of an artist&#8217;s position in the industry (signed, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-22","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}