{"id":197,"date":"2009-02-25T10:42:49","date_gmt":"2009-02-25T10:42:49","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=197"},"modified":"2009-02-25T10:42:49","modified_gmt":"2009-02-25T10:42:49","slug":"inspiration","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2009\/02\/inspiration\/","title":{"rendered":"Inspiration"},"content":{"rendered":"

You learn something new from other publicists every day. From here on out, I’m going to craft press releases with this in mind, from Gawker<\/a>:<\/i><\/p>\n

Our totally unsolicited press release of the day<\/a> has arrived! “Hello, as Julie Henderson<\/a>‘s
\npublicist, I’ve read some unflattering blogs calling her a ‘high
\nfallutin’ call girl’ and a ‘golddigger,'” it begins. There’s more!<\/p>\n

\n

Julie Henderson comes from a good family. Her grandfather Samuel
\nHenderson invented the Henderson grapefruit in the 1960’s and built an
\nempire in Texas . She has been modeling for the past 7 years and is an
\naccomplished Sports Illustrated Swimsuit Issue favorite appearing in
\nthe issue 3 years in a row.<\/p>\n<\/blockquote>\n

This arrived under the subject line “Further Clarification Regarding Russell Simmons<\/a> and Julie Henderson.”<\/p><\/blockquote>\n

Think of how much attention a press release that started with, “I’ve read some unflattering blogs calling  __insert the most conservative male or female classical musician you can thing of’s name here___ a ‘high fallutin’ call girl’ and a ‘golddigger'” would get. And then we could go on to write the usual redundant praise phrases, so we still felt like we worked in classical music. A recent redundant favorite of mine from a release: “X artist is recognized worldwide for possessing a talent of uncommon ability and as an exceptionally gifted performer.”<\/span><\/p>\n

Meanwhile, I wish one of my client’s grandfathers had invented the Henderson grapefruit. The Owens peach. The Lang strawberry?<\/p>\n","protected":false},"excerpt":{"rendered":"

You learn something new from other publicists every day. From here on out, I’m going to craft press releases with this in mind, from Gawker: Our totally unsolicited press release of the day has arrived! “Hello, as Julie Henderson‘s publicist, I’ve read some unflattering blogs calling her a ‘high fallutin’ call girl’ and a ‘golddigger,’” […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}