{"id":151,"date":"2008-12-05T09:40:34","date_gmt":"2008-12-05T09:40:34","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=151"},"modified":"2008-12-05T09:40:34","modified_gmt":"2008-12-05T09:40:34","slug":"i_refuse_to_make_a_how_do_you","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2008\/12\/i_refuse_to_make_a_how_do_you\/","title":{"rendered":"I refuse to make a &#8220;how do you get to Carnegie Hall&#8221; joke [here]"},"content":{"rendered":"<p>I&#8217;m flattered\/horrified that so many people e mailed and asked what I thought of the <a href=\"http:\/\/www.youtube.com\/symphony\">YouTube Symphony<\/a> project. It doesn&#8217;t exactly BLOW MY MIND, but it&#8217;s not a <i>bad thing<\/i>.<\/p>\n<p>Some thoughts: <\/p>\n<ul>\n<li>The London Symphony Orchestra <a href=\"http:\/\/www.youtube.com\/view_play_list?p=AA8CE81E31603B1B\">Master Classes<\/a> are amazing. I am so impressed that all the musicians took the time to tape them. This is something I&#8217;ve been trying to get my artists to do for a while, but I could never figure out the format. Should the master classes be sold on iTunes, should they be subscription podcasts? Given away for free on an artist&#8217;s site or on YouTube? Should they be based on technique elements &#8211; here&#8217;s the class on bowing, here&#8217;s the class on dynamics &#8211; or set-up like general, all-encompassing master classes? How do you deal with ability levels? So on, so forth. Anywho, this is great. As are the &#8220;personal conductor&#8221; videos. I&#8217;m going to set-up my not-dusty MacBook <i>Pro<\/i> next to my very-dusty harp in Connecticut over Christmas and see how Tan Dun and I do. Wendy Kerner Lucas would be so proud. <\/li>\n<\/ul>\n<ul>\n<li>I received a press release from the the ADORNO Ensemble about their <a href=\"http:\/\/www.scorexchange.org\/\">ScoreXchange<\/a> website yesterday with the subject, &#8220;Press Release: YouTube for the Rest of Us&#8221;. It got my attention because, of course, with all the YouTube Symphony buzz, I knew what they were referring to. This is an interesting point that did not come up in our <a href=\"http:\/\/www.artsjournal.com\/lifesapitch\/2008\/11\/couples-counseling.html\">What Can Publicists Do Better<\/a> discussion: writing subjects and press releases that reference current events and trends in the industry. I like this idea because it proves that your artist\/organization\/project does not exist in a bubble and gives you and the person you are pitching a common ground from the start. Side note, though, ADORNO were a bit heavy on the snark (and I never think people are heavy on the snark!) for a press release: &#8220;It is a YouTube project, not for the classical masses, but for the rest of us that may not fit into to the formal &#8216;Carnegie Hall&#8217; contingent.&#8221; As a general rule of thumb, let&#8217;s all strive not to sound bitter in our missives, although I realize the comedy potential is appealing.<\/li>\n<\/ul>\n<ul>\n<li>The fact that the selected orchestra is going to perform live at Carnegie Hall cracks me up a little. The web was good for auditions, but we need a &#8220;real&#8221; concert at the end of it all to legitimize the project? I mean, I get it, I just hope the end result will also be live on YouTube. <\/li>\n<\/ul>\n<ul>\n<li>I asked this at the launch event but didn&#8217;t get a straight answer: will audition-ees who accept comments on their videos be given an advantage, and will those comments be taken into consideration by the &#8220;international expert judging panel consisting of representatives from the London Symphony Orchestra, and other musical experts and organizations&#8221;? <\/li>\n<\/ul>\n<ul>\n<li>My friend <a href=\"http:\/\/www.jamesholt.net\/Home.html\">James Holt<\/a> pointed out the logos on the YouTube Symphony channel. Sure, we have Carnegie Hall and the LSO, but Lang Lang and Michael Tilson Thomas? <\/li>\n<\/ul>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Logos.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/Logos.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"67\" width=\"450\" \/><\/span><\/p>\n<div>I just worked on Measha Brueggergosman&#8217;s <a href=\"http:\/\/en.measha.com\/index.php\">new website<\/a>, and we definitely created a logo for her:<\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Measha-logo.jpg\" src=\"http:\/\/www.artsjournal.com\/lifesapitch\/Measha-logo.jpg\" class=\"mt-image-center\" style=\"margin: 0pt auto 20px; text-align: center; display: block;\" height=\"149\" width=\"250\" \/><\/span>Will that logo be used outside of the website, though? I don&#8217;t know. Should it be? Stamped on her Deustche Grammophon discs, included in her concert programs, put on her merchandise? Not surprisingly, I say sure, we are a culture who likes brand recognition so why not take advantage of that, but I see the other argument and could probably be convinced of it: these are people, not products. We should recognize their style and artistry because of their performances and personality, not visual aids. <\/p>\n<p>Artist logos: friend or foe? <\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m flattered\/horrified that so many people e mailed and asked what I thought of the YouTube Symphony project. It doesn&#8217;t exactly BLOW MY MIND, but it&#8217;s not a bad thing. Some thoughts: The London Symphony Orchestra Master Classes are amazing. I am so impressed that all the musicians took the time to tape them. This [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}