{"id":134,"date":"2008-11-11T22:55:46","date_gmt":"2008-11-11T22:55:46","guid":{"rendered":"http:\/\/www.artsjournal.com\/lifesapitch\/wp\/?p=134"},"modified":"2008-11-11T22:55:46","modified_gmt":"2008-11-11T22:55:46","slug":"everybody_ought_to_have_a_blog","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/lifesapitch\/2008\/11\/everybody_ought_to_have_a_blog\/","title":{"rendered":"Everybody ought to have a blog"},"content":{"rendered":"<p>Well, every publicist or marketing director, anyway. <\/p>\n<p>Now, we all make mistakes. A few weeks back, I sent <a href=\"http:\/\/nightafternight.blogs.com\/\">Steve Smith<\/a><br \/>\na potential Time Out NY listing without a date. He was kind enough to<br \/>\nwrite back (errr&#8230;when is this??) rather than simply ignoring me,<br \/>\nwhich would have been deserved. But I received two comments on this<br \/>\nblog today that will certainly make me think about my pitching efforts<br \/>\nand relationship with journalists going forward.<\/p>\n<p>The first was<br \/>\nan e mail suggesting I write about a website that I already written<br \/>\nabout, not five days ago. I&#8217;m not entirely sure how the person who<br \/>\npitched the site to me even located the &#8220;Contact&#8221; section on this blog<br \/>\nwithout noticing the relevant entry, but she managed to. We live in the<br \/>\ncustom-built-for-the-lazy Age of Google. It is&#8230;painfully&#8230;simple to<br \/>\nfind out if someone has already written about your artist (or website,<br \/>\nin this case), the fact that you&#8217;re supposedly an expert on that which<br \/>\nyou are pitching (and consequently should know its press history)<br \/>\nnotwithstanding. <\/p>\n<p>The second, and worse, was a comment on a recent entry (<a href=\"http:\/\/www.artsjournal.com\/lifesapitch\/2008\/11\/i-have-had-it-with-these-mothe.html\">&#8220;I have had it with these motherf-ing snakes on this motherf-ing plane!&#8221;<\/a>), from the American Symphony Orchestra. Not an actual comment, but rather a listing for an upcoming concert of theirs! What<br \/>\nthe Leon Botstein is this?? They tried to list a concert on a<br \/>\nblog entry that used the word &#8220;motherf-ing&#8221; (2x) and referenced <i>Snakes on a Plane<\/i>, of all things! Did they think they could just<br \/>\nsneak it in, folks would see it in the comment field &#8211; a blatant<br \/>\nadvertisement apropos of nothing &#8211; and buy tickets? Also &#8211; SPOILER<br \/>\nALERT &#8211; this is a blog about classical music publicity, so the ASO<br \/>\nclearly didn&#8217;t pay attention to where they were posting these<br \/>\nlisting-comments. Not incidentally, I asked two other ArtsJournal<br \/>\nbloggers about this, and they got the same comment on recent entries.<br \/>\nIs that&#8230;SPAM?<\/p>\n<p>Not only is this just very odd, but it<br \/>\ndemonstrates a total lack of understanding of blog culture and<br \/>\netiquette. [insert &#8220;blog &#8216;etiquette&#8217; is an oxymoron&#8221; joke __here__].<\/p>\n<p>That<br \/>\nsaid, perhaps the clever, clever American Symphony Orchestra has simply<br \/>\noutsmarted me. If they purposely marketed their concert in an absurd<br \/>\nfashion so I would post about it on this blog and consequently promote<br \/>\ntheir concert, my hat goes off to them. Well-played. Well-played indeed.<br \/> <font><a href=\"http:\/\/www.artsjournal.com\/lifesapitch\/2008\/11\/i-have-had-it-with-these-mothe.html\"><font color=\"333399\" size=\"4\"><\/font><\/a><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, every publicist or marketing director, anyway. Now, we all make mistakes. A few weeks back, I sent Steve Smith a potential Time Out NY listing without a date. He was kind enough to write back (errr&#8230;when is this??) rather than simply ignoring me, which would have been deserved. But I received two comments on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/lifesapitch\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}