{"id":734,"date":"2012-01-02T15:17:24","date_gmt":"2012-01-02T20:17:24","guid":{"rendered":"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/?p=734"},"modified":"2019-09-12T21:09:21","modified_gmt":"2019-09-13T01:09:21","slug":"arts-presenters-jazzers-journalists-included-kick-of-12-in-nyc","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2012\/01\/arts-presenters-jazzers-journalists-included-kick-of-12-in-nyc.html","title":{"rendered":"Arts presenters – jazzers, journalists included – kick of ’12 in NYC"},"content":{"rendered":"

The New Year starts bang! with performing arts presenters, artists and the journalists who cover them convening — \u00c2\u00a0GlobalFest<\/a>\u00c2\u00a0<\/strong>world music and \u00c2\u00a0Winter Jazzfest<\/a>\u00c2\u00a0<\/strong>musicians’ showcases — the\u00c2\u00a0<\/a>NEA Jazz Masters\u00c2\u00a0<\/a><\/strong>f\u00c3\u00aate\u00c2\u00a0\u00c2\u00a0and shortly thereafter the\u00c2\u00a0\u00c2\u00a0Chamber Music America conference<\/a>,\u00c2\u00a0<\/strong>all in NYC. As pres of the Jazz Journalists Association<\/a>, I’m happy to announce a four-session mini-conference on Media for Audience Development <\/a>taking place (free to the public, registration<\/a> requested) within the larger Association of Performing Arts Presenters convention<\/a> Jan. 6 – 8 at the midtown Sheraton Hotel and Towers, followed by a panel on\u00c2\u00a0Social Media in Practice<\/a>\u00c2\u00a0<\/strong>at the Chamber Music America conference<\/a> (at the Westin Hotel in Times Square) on Jan. 14.<\/p>\n

The JJA sessions are rather different from the\u00c2\u00a0\u00c2\u00a0day-long\u00c2\u00a0DIY Crash Course<\/a>, which seems to be oriented as an overview of the jazz industry for artists, being presented by\u00c2\u00a0JazzTimes magazine on Jan. 5\u00c2\u00a0in collaboration with APAP just before its convention (same site). The JJA is focusing on how presenters and artists — not only or necessarily in jazz — can\/should use media. See\u00c2\u00a0my guest posting<\/a> on the APAP blog for details about what the JJA is doing and why we think it’s necessary.<\/p>\n

But in a nutshell: There’s no reaching and building audiences unless presenters and artists collaborate with journalists who are media experts (or at least, professionally proficient) to deal with how people get their information and form their interests in the arts now. Large audiences are<\/em> out there — think of Oprah’s reach<\/a>. Too mega for most of us, but there’s something about the relationships her vast audience \u00c2\u00a0assumes with her. Relationships, now better than ever fostered through media, is what audience-buidling is about. So what can we learn about that, what will we share, how can we work together?<\/p>\n

Sorry, Oprah’s not scheduled at the JJA, APAP or CMA meetings.\u00c2\u00a0However, a stellar cast of panelists, guest speakers and moderators have been lined up, including —<\/p>\n