{"id":521,"date":"2011-08-29T18:59:25","date_gmt":"2011-08-29T22:59:25","guid":{"rendered":"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/?p=521"},"modified":"2019-09-13T11:13:27","modified_gmt":"2019-09-13T15:13:27","slug":"call-for-tweets-hashtag-jazzlives-from-labor-day-jazz-fests","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2011\/08\/call-for-tweets-hashtag-jazzlives-from-labor-day-jazz-fests.html","title":{"rendered":"Call for Tweets! hashtag #jazzlives from Labor Day jazz fests"},"content":{"rendered":"

The #jazzlives Twitter hashtag campaign broadcasts on WHO was heard live-in-person and WHERE throughout the fast-growing<\/a> social mediaverse. \"\"<\/a>Over Labor Day weekend, with some two dozen jazz fests and parties throughout the States and neighbors, the audience for live jazz can use hashtag as a free and easy way to get the word out that there is<\/em> a jazz audience by composing clever, info-packed messages of 140 words, raising jazz buzz.<\/p>\n

Since contacting Labor Day jazz, blues and roots fests I recognized in a post last week<\/a>, the Franklin Jazz Festival<\/a> outside Nashville, Tennesee, the Tony Williams Scholarship Jazz Festival<\/a> outside Philadelphia and the Jazz On The Mountain <\/a>festival in Whistler, British Columbia have written to say they’ll have MCs urge from the the stage that audiences tweet using the #jazzlives hashtag. #Jazzlives works well when bands tell their audiences to Tweet about them, too. “Didja like us? Tweet and tell the world — spell our names rights, say where we are, and add #jazzlives.” Tweets (and facebook “likes”) are the new word-of-mouth, considered the most effective kind of recommendation that exists.
\n\"\"<\/a><\/p>\n

The #jazzlives hashtage is two years old<\/a>, having been established in reaction to the National Endowment for the Arts survey of arts audiences’ participation reporting that jazz audiences in particular are aging and diminishing. Anecdotal evidence — the on-the-ground accounts from places that surveys sometimes overlook — suggested that new audiences may be thriving somewhat more than might be realized, in locales that are not where old audiences have traditionally collected.<\/p>\n

The idea behind #jazzlives is that more social media-savvy listeners will get the message to send<\/em> a message that they’re out here, loving jazz, and expect to be acknowledged whether they fit former categories or not. So far there have been several thousand hashtags, from every continent — not a viral reaction on the web in terms of quantity of Tweets, but impressive considering the geographic range from which they come.<\/p>\n

\"\"<\/a>Again, the #jazzlives hashtag protocol is simple. If you’ve got a Twitter account, when you hear jazz live Tweet WHO you heard and WHERE you heard them, plus whatever else you’ve got to say and the hashtag (for “#” — the number sign or hashmark) #jazzlives. Please do not post about recordings or radio, no notifications about birthdays or deaths or album releases or upcoming gigs — that information is collected elsewhere on Twitter and befogs the #jazzlives results. When you want to see who’s listening to what, and where they are, go to your Twitter account and search #jazzlives. There is also a #jazzlives widget which you can add to your website, if interested. Leave a comment on this blog and I’ll get back to you with details about it.<\/p>\n

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The #jazzlives Twitter hashtag campaign broadcasts on WHO was heard live-in-person and WHERE throughout the fast-growing social mediaverse. Over Labor Day weekend, with some two dozen jazz fests and parties throughout the States and neighbors, the audience for live jazz can use hashtag as a free and easy way to get the word out that […]<\/p>\n","protected":false},"author":2,"featured_media":522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-main","8":"entry"},"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2011\/08\/toucan.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1i3CL-8p","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":247,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2009\/09\/jazzlives_12-day_count_of_twee.html","url_meta":{"origin":521,"position":0},"title":"#jazzlives weekend update: 12-day count of tweeting fans","author":"Howard Mandel","date":"September 7, 2009","format":false,"excerpt":"Buzz about who played live jazz where marked with the hashtage #jazzlives flew throughout cyberspace this weekend\u00a0 -- catch it all here. The impromptu campaign produced anecdotal evidence that a young and vigorous audience for America's modern vernacular creative music does indeed exist, spreading enthusiastic word via the social network\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":240,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2009\/08\/labor_day_jazz_twitter_propose.html","url_meta":{"origin":521,"position":1},"title":"You’ve heard live jazz ? Tweet using #jazzlives","author":"Howard Mandel","date":"August 26, 2009","format":false,"excerpt":"Let's prove jazz lives. Tweet about live performances using hashmark #jazzlives, detailing who and when in 140 characters.Jazz fests rage across America in the next couple of weeks starting Aug. 29-30 with NYC's Charlie Parker fest, picking up Sept 4 through 6 \u00c2\u00a0--\u00c2\u00a0Tanglewood,\u00c2\u00a0Chicago, Detroit, the Angel City Jazz Fest, LA's\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":246,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2009\/09\/jazzlives_listeners_tweet_from.html","url_meta":{"origin":521,"position":2},"title":"#jazzlives: listeners tweet from across the U.S.","author":"Howard Mandel","date":"September 3, 2009","format":false,"excerpt":"Audiences for live jazz from East Coast to West, North border to South, all points between and some beyond are using Twitter and the hashtag #jazzlives to buzz about bands and venues they like. A campaign begun to encourage \"anecdotal evidence\" that demonstrates a vibrant listenership for America's indigenous music\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":333,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2010\/08\/twitter_campaign_jazzlives_aft.html","url_meta":{"origin":521,"position":3},"title":"Twitter campaign #jazzlives after one year","author":"Howard Mandel","date":"August 26, 2010","format":false,"excerpt":"#Jazzlives -- the Twitter campaign aimed at demonstrating that there is a big and enthusiastic audience for live jazz -- is one year old. What has it wrought? First: What is #jazzlives and how does it work? To participate in the campaign, audience members at live jazz performances \"tweet\" -\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2459,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2018\/08\/labor-day-jazz-fests-starting-with-chicagos.html","url_meta":{"origin":521,"position":4},"title":"Labor Day jazz fests, starting with Chicago’s","author":"Howard Mandel","date":"August 30, 2018","format":false,"excerpt":"The\u00c2\u00a040th annual Chicago Jazz Festival, four days free to all of unfettered, usually joyous music held in beautiful downtown Millennium Park,\u00c2\u00a0 started last night with stars of of the local scene celebrating\u00c2\u00a0\u00c2\u00a0\"Legends and Lions\".\u00c2\u00a0Add \"Ancient to the Future\"\u00c2\u00a0to set the tone for a weekend of exciting, civically-supported music here --\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2015\/09\/chi-listens-300x216.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":243,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2009\/08\/social_networking_does_its_jaz.html","url_meta":{"origin":521,"position":5},"title":"Social networking does its #jazzlives stuff","author":"Howard Mandel","date":"August 28, 2009","format":false,"excerpt":"Start a Twitter campaign, and see what happens! Do as many people hear live jazz in a week as attended Woodstock, say? Using the hashtag #jazzlives, a rough count is underway, supported by independent jazz activists, musicians, festivals, journalists but most of all the listeners themselves. 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