{"id":1191,"date":"2013-01-20T18:35:18","date_gmt":"2013-01-20T23:35:18","guid":{"rendered":"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/?p=1191"},"modified":"2019-09-12T18:18:47","modified_gmt":"2019-09-12T22:18:47","slug":"neas-jazz-masters-live-program-gets-farther-still-farther-to-get","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2013\/01\/neas-jazz-masters-live-program-gets-farther-still-farther-to-get.html","title":{"rendered":"NEA&#8217;s Jazz Masters Live program gets farther, still farther to get"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.arts.gov\">National Endowment for the Arts<\/a> is not in its essence a presenting organization. Its annual productions of ceremonies inducting new Jazz Masters, like the one at Dizzy&#8217;s Club in Jazz at Lincoln Center on January 14, \u00c2\u00a0are special projects, probably stretching the Endowment&#8217;s resources of staff, finances, time and energy.<\/p>\n<div id=\"attachment_1192\" style=\"width: 295px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/2013\/01\/neas-jazz-masters-live-program-gets-farther-still-farther-to-get.html\/images-11\" rel=\"attachment wp-att-1192\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1192\" class=\"size-full wp-image-1192\" src=\"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2013\/01\/images.jpeg\" alt=\"images\" width=\"285\" height=\"177\" \/><\/a><p id=\"caption-attachment-1192\" class=\"wp-caption-text\">Jazz Master Gerald Wilson, right, conducts a young ensemble through Jazz Masters Live event &#8211; NEA Arts.gov<\/p><\/div>\n<p>I commented in my\u00c2\u00a0<a href=\"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/2013\/01\/how-to-recognize-nea-jazz-masters.html\">last post<\/a>\u00c2\u00a0that media attention to this event is unfortunately much less than it deserves, and suggested three\u00c2\u00a0ways outreach, hence notice, might be improved, which I&#8217;ll return to below. But meanwhile,\u00c2\u00a0I left out an entire important piece of the NEA&#8217;s jazz initiative, which David Fraher of <a href=\"http:\/\/www.artsmidwest.org\/\">Arts Midwest <\/a>detailed in a comment to the blog &#8212;<\/p>\n<blockquote><p>Thanks, Howard, for this insightful piece on the importance of the NEA Jazz Masters ceremony to the jazz community. I agree, the work of these incredible artists ought to be celebrated more broadly\u00e2\u20ac\u201dnot only to recognize their contributions to this art form, but also to help build future generations of jazz enthusiasts. I do want to share some information on a National Endowment for the Arts (NEA) initiative (managed by Arts Midwest) that tries to do just that \u00e2\u20ac\u201c NEA Jazz Masters Live.<\/p>\n<p>NEA Jazz Masters Live is a national program that provides grants ranging from $7,500 to $15,000 to jazz festivals and nonprofit presenting organizations to support performances, master classes, clinics, lectures, and workshops featuring NEA Jazz Masters. While Arts Midwest has been managing this program (or its predecessor NEA Jazz Masters on Tour) since 2005, in just the past four years, we\u00e2\u20ac\u2122ve awarded 50 grants totaling just under $1 million to organizations located across the United States. These engagements have featured more than 40 Jazz Masters and have reached more than 130,000 individuals, including more than 7,200 youth\u00e2\u20ac\u201dthat essential and often overlooked jazz audience that you rightly identify in your article.<\/p>\n<p>While many of these events have been large performances or festivals, some of my favorites have featured more intimate opportunities to connect with the artists\u00e2\u20ac\u201dpanel discussions featuring Dan Morgenstern and a film screening featuring Herbie Hancock in Burlington, VT; a small performance by Chick Corea to K-12 students in Shelburne, VT; a vocal workshop with Sheila Jordan in Healdsburg, CA; Kenny Barron\u00e2\u20ac\u2122s open sound check for high school jazz band students in San Francisco, CA; jam sessions between Jimmy Owens and a student jazz quintet in Cleveland OH; masterclasses featuring Jack DeJohnette, Randy Weston, Paquito D\u00e2\u20ac\u2122Rivera in areas such as Baton Rouge, LA and Hartford, CT; and open rehearsals and Q &amp; A sessions with Ellis Marsalis in New Orleans, LA.<\/p>\n<p>These events, and countless others featuring Jimmy Cobb, Benny Golson, and Jimmy Heath in places such as Detroit, MI; Stonington, ME; New York, NY; Washington, DC; and Moscow, ID are beginning to meet that important need that you, the NEA, and Arts Midwest see\u00e2\u20ac\u201da need for more opportunities to engage with this art form and to honor these American legends. If you or your readers want more information on this program, please visit <a href=\"http:\/\/www.arts.gov\/national\/jazz\/jml8.html\">http:\/\/www.arts.gov\/national\/jazz\/jml8.html<\/a>.<\/p><\/blockquote>\n<p>The Jazz Masters Live program is obviously a Federally-financed plus towards spreading our jazz culture farther &#8212; \u00c2\u00a0in-person exposure of students to Jazz Masters is invaluable, and the all-year-&#8217;round sustenance of JMLive activities is another good thing. But I still think America is losing out on a great opportunity if the Masters&#8217; induction ceremonies isn&#8217;t exploited for its full media potential. The outreach areas I identified previously were:<\/p>\n<ul>\n<li>Make the event more public and media-friendly,<\/li>\n<li>Show that jazz is relevant to young audiences, and so are jazz\u00e2\u20ac\u2122s elders<\/li>\n<li>Collaborate with commercial producers who know how to put on a really big show, promoted where people go to get their information now.<\/li>\n<\/ul>\n<div id=\"attachment_1195\" style=\"width: 125px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/2013\/01\/neas-jazz-masters-live-program-gets-farther-still-farther-to-get.html\/twain-banjo\" rel=\"attachment wp-att-1195\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1195\" class=\"size-full wp-image-1195\" src=\"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2013\/01\/twain-banjo.jpeg\" alt=\"twain banjo\" width=\"115\" height=\"240\" \/><\/a><p id=\"caption-attachment-1195\" class=\"wp-caption-text\">Banjo master Twain<\/p><\/div>\n<p>Not to give away all my advice, I&#8217;ll expand on those ideas only by suggesting that presently available, inexpensive and interactive media could be employed to advance the Jazz Masters a whole lot more.<\/p>\n<ul>\n<li>Many Masters, not just the new ones, assemble on the day of the investiture for a luncheon hosted by BMI &#8212; how about an hour or two between lunch and the 5 pm\u00c2\u00a0photo op to have any the Masters who volunteer to do so sit for exchanges with remotely-based press and\/or public over Skype?<\/li>\n<li>How about if, in advance, testimonials to the Masters from some of the hot players of the moment (i.e. Esperanza Spalding, Robert Glasper, Miguel Zenon, Chris Botti?) be collected \u00c2\u00a0rolled out on via the NEA&#8217;s social media platforms, building interest from, say, January 1 to the event date?<object width=\"420\" height=\"236\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/Ta0gDfGb9u0?hl=en_US&amp;version=3&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/li>\n<\/ul>\n<ul>\n<li>If that seems overly promotional for the\u00c2\u00a0production &#8212; well, why isn&#8217;t a promoter producing the event&#8217;s broadcast with corporate underwriting?<\/li>\n<\/ul>\n<p>Isn&#8217;t it enough for the NEA to select the Masters, reward them with honoraria, help support their subsequent Live appearances &#8212; must this government office also be expected to stage a show that will draw a broadcast audience comparable to, say, <a href=\"http:\/\/www.kennedy-center.org\/programs\/specialevents\/honors\/\">the Kennedy Center honors<\/a> or the <a href=\"http:\/\/www.kennedy-center.org\/programs\/specialevents\/marktwain\/#about\">Mark Twain Prize for Humor<\/a>?<\/p>\n<p><a href=\"http:\/\/www.howardmandel.com\" target=\"blank\" rel=\"noopener noreferrer\">howardmandel.com<\/a><\/p>\n<p><a href=\"http:\/\/feeds.feedburner.com\/JazzBeyondJazz\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe by Email or RSS<\/a><\/p>\n<p><a href=\"http:\/\/www.artsjournal.com\/jazzbeyondjazz\/archives.html\" target=\"_blank\" rel=\"noopener noreferrer\"> All JBJ posts <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National Endowment for the Arts is not in its essence a presenting organization. Its annual productions of ceremonies inducting new Jazz Masters, like the one at Dizzy&#8217;s Club in Jazz at Lincoln Center on January 14, \u00c2\u00a0are special projects, probably stretching the Endowment&#8217;s resources of staff, finances, time and energy. I commented in my\u00c2\u00a0last [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry","8":"has-post-thumbnail"},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1i3CL-jd","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1509,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2014\/01\/nea-2014-jazz-masters-investiture-photo-gallery.html","url_meta":{"origin":1191,"position":0},"title":"NEA 2014 Jazz Masters&#8217; investiture photo gallery","author":"Howard Mandel","date":"January 15, 2014","format":false,"excerpt":"I'm reporting on the NEA Jazz Masters events for Down Beat, so reserve most comments 'til publication. But some controversies regarding the ceremonial events may emerge . . .","rel":"","context":"In &quot;main&quot;","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2014\/01\/Owens-Barron.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1140,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2012\/12\/my-suggestion-for-2014-nea-jazz-master-reggie-workman.html","url_meta":{"origin":1191,"position":1},"title":"My suggestion for 2014 NEA Jazz Master: Reggie Workman","author":"Howard Mandel","date":"December 17, 2012","format":false,"excerpt":"Things may be somewhat up-for-grabs at the National Endowment for the Arts, with chair Rocco Landesman \u00c2\u00a0stepping down at year end (NEA Senior Deputy Chairman Joan Shigekawa will serve as the agency's acting head), but assuming the show will go on\u00c2\u00a0I urge\u00c2\u00a0Reggie Workman (b. 1937, Philadelphia) receive a 2014 NEA\u2026","rel":"","context":"In &quot;main&quot;","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"bassist Reggie Workman","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2012\/12\/reggie-workman1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":748,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2012\/01\/nea-jazz-masters-concert-webcast-program-to-continue.html","url_meta":{"origin":1191,"position":2},"title":"NEA Jazz Masters concert webcast, program to continue","author":"Howard Mandel","date":"January 9, 2012","format":false,"excerpt":"The National Endowment of the Arts, formally inducting its 30th class of \u00c2\u00a0\"Jazz Masters\" with a concert at Jazz at Lincoln Center January 10 2012 that is being webcast live\u00c2\u00a0on\u00c2\u00a0WBGO Jazz 88.3FM\u00c2\u00a0 and\u00c2\u00a0SiriusXM Satellite Radio's Real Jazz Channel XM67, (starting at 7:30 pm ET) has announced that Jazz Masters will\u2026","rel":"","context":"In &quot;main&quot;","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2012\/01\/neajazzmasters-150x150.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2014,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2016\/04\/at-the-neas-jazz-masters-ball.html","url_meta":{"origin":1191,"position":3},"title":"At the NEA&#8217;s Jazz Masters Ball","author":"Howard Mandel","date":"April 6, 2016","format":false,"excerpt":"The Kennedy Center was filled Monday night with VIPs, devotees and artists across disciplines for the 34th annual celebration of Jazz Masters by the National Endowment of the Arts.\u00c2\u00a0Here's my coverage for DownBeat magazine\u00c2\u00a0on the tribute to the 2016 honorees: Fierce and soulful \u00c2\u00a0saxophonists Archie Shepp and Pharoah Sanders, cool\u2026","rel":"","context":"In &quot;main&quot;","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"images-2","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2016\/04\/images-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":762,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2012\/01\/who-should-the-next-nea-jazz-masters-be.html","url_meta":{"origin":1191,"position":4},"title":"Who should the next NEA Jazz Masters be?","author":"Howard Mandel","date":"January 11, 2012","format":false,"excerpt":"Who should be the next NEA Jazz Masters? With last night's triumphant and deeply moving webcast of the NEA's 2012 Jazz Masters induction ceremonies came welcome news the annual fellowships for these major American artists will continue -- at least the financial awards of $25,000 per Master. More significant to\u2026","rel":"","context":"In &quot;main&quot;","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2012\/01\/2012-jazz-masters.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1818,"url":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/2015\/04\/ann-meier-baker-nea-director-of-music-and-opera-on-her-new-job-and-nea-jazz-masters.html","url_meta":{"origin":1191,"position":5},"title":"Ann Meier Baker, NEA director of Music and Opera, on her new job and NEA Jazz Masters","author":"Howard Mandel","date":"April 14, 2015","format":false,"excerpt":"I'm pleased to have interviewed Ann Meier Baker, who was appointed last October as the National Endowment for the Arts' director of Music and Opera \u00e2\u20ac\u201c a position that includes responsibilities for the U.S.'s federal support of jazz, such as the induction of NEA Jazz Masters, celebrated with a live-streamed\u2026","rel":"","context":"In &quot;main&quot;","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/category\/main"},"img":{"alt_text":"ann","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/jazzbeyondjazz\/wp\/wp-content\/uploads\/2015\/04\/ann.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/posts\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/jazzbeyondjazz\/wp-json\/wp\/v2\/tags?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}