{"id":52671,"date":"2022-09-09T13:46:50","date_gmt":"2022-09-09T17:46:50","guid":{"rendered":"https:\/\/www.artsjournal.com\/herman\/?p=52671"},"modified":"2022-09-11T10:42:44","modified_gmt":"2022-09-11T14:42:44","slug":"heathcote-williams-uncensored-advertisement-for-a-supermarket","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/herman\/2022\/09\/heathcote-williams-uncensored-advertisement-for-a-supermarket.html","title":{"rendered":"<font size=\"+2\"><em>Heathcote Williams<\/em><\/font> <br> <strong>Uncensored, &#8216;Advertisement&#8217; for a Supermarket<\/strong>"},"content":{"rendered":"\n<pre class=\"wp-block-verse has-text-align-left\"><strong>The people who run Tesco's must be Buddhists\nYou go in there and things are exactly as they should be\nThere is nothing that you could possibly want.<\/strong>\n<strong>\nBits of telepathic animals neatly shrouded in heat-raised polystyrene\nWith Magic Marker gravestones.\nDyed tomato mulch slobbering to itself in lead-lined tubular coffins,\nZilched by monosodium glutamate .  . . . <\/strong>\n\n<em><strong>\u2014 Heathcote Williams<\/strong><\/em><\/pre>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heathcote Williams reads his poem &#039;Advertisement&#039; in 1980\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/0YB8PXY6m1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>The poem was published for the first time in 1978 in the literary journal New Yorkshire Writing with a Ralph Steadman-like illustration. &#8220;Cool thing was I could pay all the contributors and published about four or five pieces by Heathcote,&#8221; Jay Jeff Jones,<em> who was hired to edit the magazine by a regional Arts Council<\/em>, recalls. He also recalls that the name of the supermarket &#8220;had to be censored because of a possible legal hassle.&#8221; So the name was left blank with an asterisk (see below). Not so in the 1980 video<\/em>. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-poem-by-Heathcote-Williams.jpg\">Click the image to read the poem.<\/a><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-poem-by-Heathcote-Williams.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"52670\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/advertisement-by-heathcote-williams-tesco-750\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750.jpg\" data-orig-size=\"750,744\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"ADVERTISEMENT by Heathcote Williams (tesco) (750)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750-300x298.jpg\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750.jpg\" src=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750.jpg\" alt=\"\" class=\"wp-image-52670\" width=\"723\" height=\"718\" title=\"CLICK TO READ\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750.jpg 750w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750-300x298.jpg 300w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750-150x150.jpg 150w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750-100x100.jpg 100w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2022\/09\/ADVERTISEMENT-by-Heathcote-Williams-tesco-750-200x200.jpg 200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;The people who run Tesco must be Buddhists \/ You go in there and things are exactly as they should be \/ There is nothing that you could possibly want \/ Bits of telepathic animals neatly shrouded in heat-raised polystyrene \/ With Magic-Maker gravestones. \/  Dyed tomato mulch slobbering to itself in lead-lined tubular coffins, \/ Zilched by monosodium glutomate.&#8217; \u2014 Heathcote Williams<\/p>\n","protected":false},"author":3,"featured_media":26353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26,18,4,20,23,17,25],"tags":[],"class_list":{"0":"post-52671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"category-literature","9":"category-main","10":"category-media","11":"category-news","12":"category-political-culture","13":"category-theater","14":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/07\/heathcote-williams-photo-copy.png","jetpack_shortlink":"https:\/\/wp.me\/pbvgEs-dHx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/52671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/comments?post=52671"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/52671\/revisions"}],"predecessor-version":[{"id":52827,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/52671\/revisions\/52827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/media\/26353"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/media?parent=52671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/categories?post=52671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/tags?post=52671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}