{"id":25963,"date":"2017-06-12T08:32:18","date_gmt":"2017-06-12T12:32:18","guid":{"rendered":"http:\/\/www.artsjournal.com\/herman\/?p=25963"},"modified":"2021-06-01T14:15:39","modified_gmt":"2021-06-01T18:15:39","slug":"a-better-idea-for-the-guggenheim","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/herman\/2017\/06\/a-better-idea-for-the-guggenheim.html","title":{"rendered":"A Better Idea for the Guggenheim"},"content":{"rendered":"<p>One of Frank Lloyd Wright&#8217;s fantasies for his design of the Guggenheim Museum was to color it pink. You can see how that might have looked in a new exhibition at the Museum of Modern Art: <a href=\"https:\/\/www.moma.org\/calendar\/exhibitions\/1660?locale=en\">Frank Lloyd Wright at 150: Unpacking the Archive<\/a>. If you can&#8217;t get to MoMA, you can see what it might also have looked like colored cherokee red or orange &#8212; which Wright also had in mind &#8212; by clicking <a href=\"https:\/\/www.nytimes.com\/interactive\/2017\/06\/08\/arts\/frank-lloyd-wright-at-150-moma.html?rref=collection%2Fsectioncollection%2Farts&amp;action=click&amp;contentCollection=arts&amp;region=rank&amp;module=package&amp;version=highlights&amp;contentPlacement=5&amp;pgtype=sectionfront&amp;_r=0\">Michael Kimmelman&#8217;s takeout<\/a> about the show and Wright&#8217;s flights of fancy. Or you can have a look here:<br \/>\n<a href=\"https:\/\/static01.nyt.com\/newsgraphics\/2017\/06\/06\/frank-lloyd-wright\/12d0b1695026b4d7b65c0f60547e6d85a618d149\/pink.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25966\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2017\/06\/a-better-idea-for-the-guggenheim.html\/pink-365\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/pink-365.jpg\" data-orig-size=\"365,304\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"pink (365)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/pink-365.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/pink-365.jpg\" alt=\"\" title=\"Copyright \u00a9 2017 Frank Lloyd Wright Foundation, Scottsdale, AZ\" width=\"365\" height=\"304\" class=\"alignleft size-full wp-image-25966\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/pink-365.jpg 365w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/pink-365-300x250.jpg 300w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/a><a href=\"https:\/\/static01.nyt.com\/newsgraphics\/2017\/06\/06\/frank-lloyd-wright\/6c1cdcad953a466a45d1cc51296e4a1e9374cb33\/orange.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25965\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2017\/06\/a-better-idea-for-the-guggenheim.html\/orange-365\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/orange-365.jpg\" data-orig-size=\"365,306\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"orange (365)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/orange-365.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/orange-365.jpg\" alt=\"\" title=\"Copyright \u00a9 2017 Frank Lloyd Wright Foundation, Scottsdale, AZ\" width=\"365\" height=\"306\" class=\"alignleft size-full wp-image-25965\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/orange-365.jpg 365w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/orange-365-300x252.jpg 300w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/a><br \/>\nEither of those colors would have been an improvement on the final decision to make the museum white. But Richard Hamilton had a better idea:<\/p>\n<div id=\"attachment_25980\" style=\"width: 375px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/guggenheim-white-640jpg-e1497269529856.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25980\" data-attachment-id=\"25980\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2017\/06\/a-better-idea-for-the-guggenheim.html\/guggenheim-white-640jpg\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/guggenheim-white-640jpg-e1497269529856.jpg\" data-orig-size=\"365,243\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Solomon R. Guggenheim Museum\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The Solomon R.  Guggenheim Museum&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/guggenheim-white-640jpg-e1497269529856.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/guggenheim-white-640jpg-e1497269529856.jpg\" alt=\"\" title=\"The Solomon R. Guggenheim Museum\" width=\"365\" height=\"243\" class=\"size-full wp-image-25980\"><\/a><p id=\"caption-attachment-25980\" class=\"wp-caption-text\">The Solomon R.  Guggenheim Museum<\/p><\/div>\n<div id=\"attachment_25962\" style=\"width: 375px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25962\" data-attachment-id=\"25962\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2017\/06\/a-better-idea-for-the-guggenheim.html\/poparchitekur-365\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365.jpg\" data-orig-size=\"365,505\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"POPARCHITEKTUR edited by Wolf Vostell and Dick Higgins [Droste Verlag, 1969]\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Guggenheim photomontage by Richard Hamilton [1967]&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365.jpg\" alt=\"\" title=\"Guggenheim photomontage by Richard Hamilton [1967] on the front cover of 'Pop Architektur,' published by Droste Verlag.\" width=\"365\" height=\"505\" class=\"size-full wp-image-25962\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365.jpg 365w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365-217x300.jpg 217w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/a><p id=\"caption-attachment-25962\" class=\"wp-caption-text\">Guggenheim photomontage by Richard Hamilton [1967]<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of Frank Lloyd Wright&#8217;s fantasies for his design of the Guggenheim Museum was to color it pink. You can see how that might have looked in a new exhibition at the Museum of Modern Art: Frank Lloyd Wright at 150: Unpacking the Archive. If you can&#8217;t get to MoMA, you can see what it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,4],"tags":[],"class_list":{"0":"post-25963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art","8":"category-main","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2017\/06\/POPARCHITEKUR-365.jpg","jetpack_shortlink":"https:\/\/wp.me\/pbvgEs-6KL","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/25963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/comments?post=25963"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/25963\/revisions"}],"predecessor-version":[{"id":46618,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/25963\/revisions\/46618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/media\/25962"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/media?parent=25963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/categories?post=25963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/tags?post=25963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}