{"id":22262,"date":"2016-06-08T12:35:35","date_gmt":"2016-06-08T16:35:35","guid":{"rendered":"http:\/\/www.artsjournal.com\/herman\/?p=22262"},"modified":"2016-06-08T17:42:32","modified_gmt":"2016-06-08T21:42:32","slug":"momas-hidden-electro-library-show","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/herman\/2016\/06\/momas-hidden-electro-library-show.html","title":{"rendered":"MoMA&#8217;s Hidden &#8216;Electro-Library&#8217; Show"},"content":{"rendered":"<p>It&#8217;s only a couple of vitrines, and they seem like overflow storage &#8212; as though they&#8217;ve been placed out of the way in the downstairs mezzanine of the Museum of Modern Art&#8217;s education building on 54th Street. But the <a href=\"http:\/\/www.moma.org\/slideshows\/43?locale=en\">slide show<\/a> for <a href=\"http:\/\/www.moma.org\/calendar\/exhibitions\/1632?locale=en\">THE ELECTRO-LIBRARY: European Avant-Garde Magazines from the 1920s<\/a> is magnificent. In visual richness, and with the added wealth of <a href=\"http:\/\/post.at.moma.org\/content_items\/769-advertisement-as-collaboration-in-the-central-european-avant-garde-magazines\">historical detail<\/a>, the online presence of the show dwarfs the actual exhibit (closing Monday). I haven&#8217;t asked the bibliographer of the MoMA Library, <a href=\"http:\/\/post.at.moma.org\/profiles\/29-david-senior\/\">David Senior<\/a>, who organized the project, whether he regards it as a prelude to the top-billed Tristan Tzara magnum opus, <a href=\"http:\/\/www.artsjournal.com\/herman\/2016\/05\/moma-to-mount-tzaras-magnum-opus.html\">DadaGlobe Reconstructed<\/a> (opening Sunday). But that&#8217;s how I think of it. <\/p>\n<p><center><a href=\"http:\/\/www.moma.org\/slideshows\/43?locale=en\">Click for slideshow.<\/a><\/center><div id=\"attachment_22261\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.moma.org\/slideshows\/43?locale=en\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22261\" data-attachment-id=\"22261\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2016\/06\/momas-hidden-electro-library-show.html\/electro-library-main-560\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560.jpg\" data-orig-size=\"560,392\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"THE ELECTRO-LIBRARY: European Avant-Garde Magazines from the 1920s\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;THE ELECTRO-LIBRARY: European Avant-Garde Magazines from the 1920s&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560-300x210.jpg\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560.jpg\" alt title=\"THE ELECTRO-LIBRARY: European Avant-Garde Magazines from the 1920s (at MoMA). Click for the slide show.\" width=\"560\" height=\"392\" class=\"size-full wp-image-22261\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560.jpg 560w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560-300x210.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><p id=\"caption-attachment-22261\" class=\"wp-caption-text\">THE ELECTRO-LIBRARY: European Avant-Garde Magazines from the 1920s<\/p><\/div><\/p>\n<p>There are some advantages to seeing the actual exhibit, though. For instance, you can read the 1924 manifesto of PICTOPO\u00c9SIE &#8212; described in French as an invention of the painter Victor Brauner and the poet Ilarie Voronca &#8212; which is on the back page of the Romanian magazine <strong>75HP<\/strong>. That&#8217;s in one of the vitrines but not in the slide show. <\/p>\n<div id=\"attachment_22277\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22277\" data-attachment-id=\"22277\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2016\/06\/momas-hidden-electro-library-show.html\/24hp-560\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560.jpg\" data-orig-size=\"560,523\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 6 Plus&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1465228456&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.15&quot;,&quot;iso&quot;:&quot;32&quot;,&quot;shutter_speed&quot;:&quot;0.066666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"&amp;#8217;75HP&amp;#8217; (the magazine, 1924) as shown in the vitrine\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The magazine &lt;strong&gt;75 HP&lt;\/strong&gt; as shown in the vitrine.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560-300x280.jpg\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560.jpg\" alt=\"&#039;75HP&#039; (the magazine, 1924) as shown in the vitrine\" width=\"560\" height=\"523\" class=\"size-full wp-image-22277\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560.jpg 560w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-560-300x280.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><p id=\"caption-attachment-22277\" class=\"wp-caption-text\">The magazine <strong>75HP<\/strong> with front and back pages as shown in the exhibit.<\/p><\/div>\n<p>Part of the back page is printed upside down, purposely of course, so you have to be a bit of an eyeball contortionist to read it. Or you can take a photo of it and rotate it to see what it says. <a href=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip.jpg\">Here tiz<\/a>, cropped and enlarged. (They apparently didn&#8217;t mind typos.)<\/p>\n<p><a href=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22278\" data-permalink=\"https:\/\/www.artsjournal.com\/herman\/2016\/06\/momas-hidden-electro-library-show.html\/24hp-pictopoetique-descrip\" data-orig-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip.jpg\" data-orig-size=\"417,741\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"24HP PICTOPOETIQUE descrip\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip-169x300.jpg\" data-large-file=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip.jpg\" src=\"http:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip.jpg\" alt TITLE=\"75HP back page with a description of LA PICTOPO\u00c9SIE\" width=\"417\" height=\"741\" class=\"aligncenter size-full wp-image-22278\" srcset=\"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip.jpg 417w, https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/24HP-PICTOPOETIQUE-descrip-169x300.jpg 169w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s only a couple of vitrines, and they seem like overflow storage &#8212; as though they&#8217;ve been placed out of the way in the downstairs mezzanine of the Museum of Modern Art&#8217;s education building on 54th Street. But the slide show for THE ELECTRO-LIBRARY: European Avant-Garde Magazines from the 1920s is magnificent. In visual richness, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,18,20,17],"tags":[],"class_list":{"0":"post-22262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art","8":"category-literature","9":"category-media","10":"category-political-culture","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/herman\/wp\/wp-content\/uploads\/2016\/06\/electro-library-main-560.jpg","jetpack_shortlink":"https:\/\/wp.me\/pbvgEs-5N4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/22262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/comments?post=22262"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/22262\/revisions"}],"predecessor-version":[{"id":22326,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/posts\/22262\/revisions\/22326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/media\/22261"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/media?parent=22262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/categories?post=22262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/herman\/wp-json\/wp\/v2\/tags?post=22262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}