{"id":387,"date":"2011-02-17T17:01:15","date_gmt":"2011-02-17T17:01:15","guid":{"rendered":"http:\/\/www.artsjournal.com\/gap\/wp\/?p=387"},"modified":"2011-02-26T17:08:43","modified_gmt":"2011-02-26T17:08:43","slug":"get-lost","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/gap\/2011\/02\/get-lost\/","title":{"rendered":"Get Lost"},"content":{"rendered":"

Last fall I was captivated by the Google Chrome\/HTML5 personalized movie making that was The Arcade Fire’s video for their track “The Wilderness Downtown<\/a>“. Using a childhood street address and footage pulled from Google maps, the project draws on images from the viewer’s own history and, if you’re sensitive to such visual cues, taps in to a very intense personal nostalgia that suits the song perfectly. It was still in the experimental stage, but I was excited to see what new things in music videos would come next.<\/p>\n

Today I was equally impressed as I wandered about inside this video for Craig Wedren’s “Are We.” [link<\/a> via Mashable<\/a>] I’m not sure if it was just the literal 360 of the presentation or something below the surface, but I found this to be a completely immersive experience. It was as if I had actually left my desk for a few minutes, blinked and found myself on a strange beach. Creepy. You can visit for yourself here<\/a>. <\/p>\n

\"video360.jpg\"<\/p>\n

Though other interactive video releases are out there, I haven’t felt personally engaged by controlling a bird<\/a> or a line<\/a> on the screen (even when that line<\/a> was quite lovely), coloring in the band<\/a>, or choosing what kind of adventure<\/a> the lead singer will have. <\/p>\n

Messing with the mix<\/a> can be amusing, but messing with the fourth wall in ways that deeply compliment the music? That’s an undeniably deep hook.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last fall I was captivated by the Google Chrome\/HTML5 personalized movie making that was The Arcade Fire’s video for their track “The Wilderness Downtown“. Using a childhood street address and footage pulled from Google maps, the project draws on images from the viewer’s own history and, if you’re sensitive to such visual cues, taps in […]<\/p>\n","protected":false},"author":2,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}