{"id":386,"date":"2011-02-26T17:00:14","date_gmt":"2011-02-26T17:00:14","guid":{"rendered":"http:\/\/www.artsjournal.com\/gap\/wp\/?p=386"},"modified":"2011-03-01T22:45:02","modified_gmt":"2011-03-02T03:45:02","slug":"the-art-of-the-switch","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/gap\/2011\/02\/the-art-of-the-switch\/","title":{"rendered":"The Art of the Switch"},"content":{"rendered":"<div align=\"right\"><\/div>\n<\/p>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"http:\/\/www.youtube.com\/embed\/BE8UxXaxLj8\" allowfullscreen=\"\" frameborder=\"0\" height=\"311\" width=\"500\"><\/iframe><\/p>\n<p><\/center><\/p>\n<p align=\"right\">[<a href=\"http:\/\/latimesblogs.latimes.com\/culturemonster\/2011\/02\/video-opera-world-prepares-for-anna-nicole-smith.html\">via<\/a>]<\/p>\n<p>This creative little clip, posted by the Royal Opera House in support of the premiere run of Mark-Anthony Turnage&#8217;s opera <i>Anna Nicole<\/i>, plays up exactly the kind of trashy, can&#8217;t-look-away vibe you expect from the subject matter, but also boasts much higher production values than I would have assumed I&#8217;d see in a piece of online opera marketing. Yet the real shocker to me is the bait and switch game being played (intentionally or not) on viewers. The fine print on YouTube notes: &#8220;Watch the trailer for the world premiere of Anna Nicole, highlighting some key moments in her provocative life. Please note <i><b>the music in the trailer is not the music from the opera<\/b><\/i>.&#8221; (emphasis mine)<\/p>\n<p>Now, you could argue that the video is just trying to get a vibe going to generate a little box office excitement, and I would happily concede the point if samples of the actual music where also readily available for ticket-buyer preview. If they are anywhere to be found on the internet, however, I haven&#8217;t found them.<\/p>\n<p>Why do this? Am I being too cranky? I really like the video, but I&#8217;m stuck on this point. Does it work for you? My mind thinks it already knows what this show is going to sound like, and I know for a fact that it is wrong. Without any of the actual music to engage with pre-show, to me this is setting up a user experience akin to fast food joints that advertise a juicy hamburger on a fluffy bun when those with experience know perfectly well that&#8217;s not what you&#8217;re going to find when you hit the drive-thru and open up the wrapper on yours. If you go in honestly expecting food as advertised, however, you&#8217;re destined for disappointment. And would you ever order from such a restaurant again if what you actually ended up with was a completely unanticipated fish sandwich?<\/p>\n<p>Now, if you&#8217;ll excuse me, watching that video so many times got the music they did use (Age of Consent&#8217;s <i>Heartbreak<\/i>) stuck in my head and I need to go download it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[via] This creative little clip, posted by the Royal Opera House in support of the premiere run of Mark-Anthony Turnage&#8217;s opera Anna Nicole, plays up exactly the kind of trashy, can&#8217;t-look-away vibe you expect from the subject matter, but also boasts much higher production values than I would have assumed I&#8217;d see in a piece [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media\/410"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}