{"id":333,"date":"2010-09-08T22:17:59","date_gmt":"2010-09-08T22:17:59","guid":{"rendered":"http:\/\/www.artsjournal.com\/gap\/wp\/?p=333"},"modified":"2010-09-08T22:17:59","modified_gmt":"2010-09-08T22:17:59","slug":"mad_music","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/gap\/2010\/09\/mad_music\/","title":{"rendered":"Mad Music"},"content":{"rendered":"

Sharpen your pencils, music makers: Composing original jingles is back!<\/a> <\/p>\n

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“Years ago it was selling out — now we call it selling in,” Mr. [Mike] Boris said.<\/p>\n<\/blockquote>\n

Er, wait a sec, a big part of this is not actually composing jingles in the traditional sense. This Advertising Age<\/i> report<\/a> reads like the trend falls more along the lines of people writing pop songs that can be licensed cheaper and with less cultural baggage than a U2 tune to sell a product, and just maybe the artist can ride that freight train to popularity at the same time. It’s…a strategy.<\/p>\n

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In fact, music was the only production category that saw an increase in budget last year, according to a 2010 study from the 4A’s; the Association of Music Producers (AMP) reported 78% of its members’ income came from original music vs. 22% from licensed music and arrangements in a spring 2010 survey.<\/p>\n

“It seems like the cycle is ebbing slightly, and it may be less popular to align yourself with a major superstar,” said Elizabeth Myers, president of AMP and co-founder of Trivers Myers Music. She suggests it could be a reflection of the economic mood — original music feels more simple and real. And, she said, “in America, the clients like to own that identity that comes with original music.” <\/p>\n<\/blockquote>\n

Just don’t tell Neil…<\/p>\n

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Sharpen your pencils, music makers: Composing original jingles is back! “Years ago it was selling out — now we call it selling in,” Mr. [Mike] Boris said. Er, wait a sec, a big part of this is not actually composing jingles in the traditional sense. This Advertising Age report reads like the trend falls more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/333\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/categories?post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/tags?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}