Okay, kids, let’s put our heads together. To save classical music, what viral video ploy would you use? (That is, of course, unless you think current classical music marketing is doing the job just fine the way it is, thank you very much.)<\/p>\n
Yeah, I’m not being altogether serious, but a lot of viral videos do capitalize on some bit of musical, um, ingenuity. Two cases came across my desk this morning that seemed worth noting here in MTG, however. Instead of cats playing keyboards<\/a>, hipsters playing with auto-tune<\/a>, or ingratiating wordless Russian melodies<\/a> getting jammed down our ears (accidentally!), these latest viral videos capitalize on freestyle piano improv and the classical music. Thought this could never be? <\/p>\n Yeah, me too. But just watch as a million stereotypes are piled on top of one another so that a string quartet can sell beer to 1,000 soccer fans…<\/p>\n On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert.\n
\nBut…<\/p>\n<\/blockquote>\n