{"id":220,"date":"2009-10-08T18:14:36","date_gmt":"2009-10-08T18:14:36","guid":{"rendered":"http:\/\/www.artsjournal.com\/gap\/wp\/?p=220"},"modified":"2009-10-08T18:14:36","modified_gmt":"2009-10-08T18:14:36","slug":"everything_you_need_to_know_ab","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/gap\/2009\/10\/everything_you_need_to_know_ab\/","title":{"rendered":"Everything You Need to Know About the Future Of Music"},"content":{"rendered":"<p> <img loading=\"lazy\" decoding=\"async\" alt=\"digimusic.jpg\" src=\"http:\/\/www.artsjournal.com\/gap\/digimusic.jpg\" class=\"mt-image-left\" style=\"margin: 0pt 20px 20px 0pt; float: left;\" height=\"206\" width=\"275\" \/>In the past week, I&#8217;ve had the chance to take in both the <a href=\"http:\/\/najp.org\/summit\/\">National Summit on Arts Journalism<\/a> at USC Annenberg (via webcast) and the Future of Music Coalition&#8217;s three-day <a href=\"http:\/\/futureofmusic.org\/events\/future-music-policy-summit-2009\">Policy Summit <\/a>(in person, and this one included a two-hour round table on the &#8220;<a href=\"http:\/\/futureofmusic.org\/subevent\/critical-condition-future-music-journalism\" target=\"_blank\">Critical Condition<\/a>&#8221; as well&#8211;and they let me play too!&#8211;so I feel like I doubled down in that department). <\/p>\n<p>Anyway, it was an eye-opening, career-examining, industry-evaluating set of events, and though being a &#8220;music&#8221; &#8220;journalist&#8221; sort of feels like standing on the decks of two sinking ships in this economic environment, I ended up really jazzed about the field because of how passionately people create, consume, and connect over music these days. Sure, making a living wage and having health care are not small concerns, but if those first pieces aren&#8217;t in place, we are surely lost on the rest of it, so I was encouraged. <\/p>\n<p>Now, on to the things I learned about, or learned more about, that you might find useful in your own life and work:<\/p>\n<p><b>1. Need money? Try <a href=\"http:\/\/www.kickstarter.com\/\" target=\"_blank\">Kickstarter<\/a><\/b><\/p>\n<p>What does that do, you ask? Kickstarter is &#8220;is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers&#8230;&#8221; I personally know at least <a href=\"http:\/\/www.kickstarter.com\/profile\/williambrittelle\" target=\"_blank\">one composer<\/a> who successfully used this platform to raise the funding he needed to make a record.<\/p>\n<p>Think this can&#8217;t possibly work? Seriously, <a href=\"http:\/\/blog.kickstarter.com\/post\/200232623\/great-moments-in-project-videos\" target=\"_blank\">none of these videos<\/a> make you at least consider opening your wallet? Not even <a href=\"http:\/\/www.kickstarter.com\/projects\/allisonweiss\/help-make-the-new-allison-weiss-ep\" target=\"_blank\">Allison&#8217;s<\/a>?:<\/p>\n<\/p>\n<p><center><object height=\"327\" width=\"400\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=4730546&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" \/><embed src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=4730546&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"327\" width=\"400\"><\/object><\/p>\n<p><\/p>\n<p><\/center><\/p>\n<p><b>2. Need dynamic multimedia? Meet <a href=\"http:\/\/www.sophieproject.org\/\" target=\"_blank\">Sophie<\/a><\/b><\/p>\n<p>Love all the crazy multimedia content out there but feeling technically under-skilled to put it all to use in the digital realm? There&#8217;s an app for that! Well, actually not an app, it&#8217;s a whole set of software tools and it&#8217;s really for educational institutions to use, but I see a wider application of this kind of product coming down the pike, don&#8217;t you? Go ahead and dance about architecture!<\/p>\n<\/p>\n<p><center><object height=\"295\" width=\"480\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/KLTcdffTigA&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/KLTcdffTigA&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"295\" width=\"480\"><\/object><\/p>\n<p><\/center><\/p>\n<p><b>3. Need new music? Get ready for <a href=\"http:\/\/www.spotify.com\/\">Spotify<\/a><\/b><\/p>\n<p>Not yet available in the US (licensing deals still to be done), it&#8217;s the streaming music service Europe is abuzz over that&#8217;s completely legal and completely free (ad supported). Subscribe for extra bells and whistles and to avoid the ads. I tried not to get sucked in as Spotify&#8217;s founder and CEO Daniel Ek spoke to the crowd, but he was just so,&#8230;so <i>rational<\/i> in all his answers about why Spotify was successful, what it would offer users directly and what it would partner with others to do. I couldn&#8217;t help myself, I was completely mesmerized.<\/p>\n<p><\/p>\n<\/p>\n<p><center><object height=\"344\" width=\"425\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/vvYqXMcnAPg&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/vvYqXMcnAPg&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"344\" width=\"425\"><\/object><\/center><\/p>\n<p>\n<b>Also:<\/b><\/p>\n<p>1. Al Franken is <a href=\"http:\/\/www.c-span.org\/Watch\/Media\/2009\/10\/05\/HP\/A\/23996\/The+Future+of+Music+Policy+Summit+2009.aspx\" target=\"_blank\">still bringing the smart and funny<\/a>, even though he is now a serious Senator dealing with lots of heavy issues.<\/p>\n<p>2. Music journalists: You are only worth the audience you bring.<\/p>\n<p>3. Facts and figures courtesy Ariel Hyatt via <a href=\"http:\/\/leisureblogs.chicagotribune.com\/turn_it_up\/2009\/10\/future-of-music-summit-115000-albums-and-only-110-hits.html\" target=\"_blank\">Greg Kot<\/a>: &#8220;U.S. album sales in 2008: More than 115,000 albums were released, but only 110 sold more than 250,000 copies, a mere 1,500 topped 10,000 sales, and fewer than 6,000 cracked the 1,000 barrier.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past week, I&#8217;ve had the chance to take in both the National Summit on Arts Journalism at USC Annenberg (via webcast) and the Future of Music Coalition&#8217;s three-day Policy Summit (in person, and this one included a two-hour round table on the &#8220;Critical Condition&#8221; as well&#8211;and they let me play too!&#8211;so I feel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}