{"id":189,"date":"2009-08-02T23:27:58","date_gmt":"2009-08-02T23:27:58","guid":{"rendered":"http:\/\/www.artsjournal.com\/gap\/wp\/?p=189"},"modified":"2009-08-02T23:27:58","modified_gmt":"2009-08-02T23:27:58","slug":"blogger_book_club_iii_the_take","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/gap\/2009\/08\/blogger_book_club_iii_the_take\/","title":{"rendered":"Blogger Book Club III: The Take Away"},"content":{"rendered":"<p>By <a href=\"http:\/\/hurdaudio.blogspot.com\/\">Devin Hurd<\/a> <\/p>\n<p>In no particular order, my impressions of <i>The Whuffie Factor <\/i>by Tara Hunt:<\/p>\n<p>1)      The concept of whuffie&#8211;and the creative application of evolving social networking mechanisms&#8211;is strong.  It&#8217;s stretched a little thin over the course of this read, but it is thought provoking nonetheless.<\/p>\n<p>2)      While heavy on anecdotes, it is well written.  Tara Hunt establishes her own credibility on this topic through a significant dose of practicing whuffie and her impressive contacts in industry.<\/p>\n<p>3)      Much of the advice in this book felt backwards to me.  The assumption was that marketing concepts are easy, while sincere interaction with online communities is hard.  I find the opposite to be true.<\/p>\n<p>4)      Business writing promotes thinking of people as &#8220;customers.&#8221;  In the arts, I like to substitute the Anthony Braxton term: &#8220;friendly experiencers.&#8221;<\/p>\n<p>5) This book did continually prod me to think more about my own online<br \/>\npresence via blogging and social network activities. Most of which I<br \/>\nengage in without a thought toward selling or promoting anything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Devin Hurd In no particular order, my impressions of The Whuffie Factor by Tara Hunt: 1) The concept of whuffie&#8211;and the creative application of evolving social networking mechanisms&#8211;is strong. It&#8217;s stretched a little thin over the course of this read, but it is thought provoking nonetheless. 2) While heavy on anecdotes, it is well [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-bookclubiii","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}