{"id":178,"date":"2009-07-21T07:17:05","date_gmt":"2009-07-21T07:17:05","guid":{"rendered":"http:\/\/www.artsjournal.com\/gap\/wp\/?p=178"},"modified":"2009-07-21T07:17:05","modified_gmt":"2009-07-21T07:17:05","slug":"the_cat_ate_my_blackberry","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/gap\/2009\/07\/the_cat_ate_my_blackberry\/","title":{"rendered":"The Cat Ate My Blackberry"},"content":{"rendered":"<p> Summertime is flying by, no? Next week will mark round three of Blogger Book Club, during which the ladies and gents will be gathering to type about <i>The Whuffie Factor: Using the Power of Social Networks to Build Your Business<\/i> by Tara Hunt. Quick, somebody Twitter about it! <\/p>\n<p>But seriously, I&#8217;m expecting this to be a pretty fantastic down and dirty on the subject. We&#8217;ve been watching the performing arts community adopt (and in some cases heedlessly lunge and in others scream and kick) their way into social media\/web 2.0 technologies. This book seems like a solid way to branch into a discussion of the wondrous potential and the scary, scary sinkholes we&#8217;re navigating. <\/p>\n<p>I would like to admit going in that I harbor some skepticism about the &#8220;time waste vs potential&#8221; here, but I also have to acknowledge that while I&#8217;m still on the the early side of 30, I&#8217;m came late to blogging and haven&#8217;t waded into this pool much deeper than that, so I&#8217;m also a very inexperienced judge.  A de.licio.us account here, a test run in Friendster back in the day, but really, I&#8217;m pretty innocent. Composer Alex Shapiro, however, has wrapped her arms around these applications and discovered all kinds of opportunities and successes, so I&#8217;m going to get off my jaded pony and follow her lead next week. I have a feeling my mind is about to get blown. <\/p>\n<p>Related on both the music and social networking sides, the <a href=\"http:\/\/www.nytimes.com\/2009\/07\/16\/movies\/16mass.html?_r=1&amp;8mu&amp;emc=mua2\"><i>NYTimes<\/i> reports<\/a> on Mass Animation&#8217;s recently completed short &#8220;Live Music,&#8221; set to hit theaters in November. The 5-minute animated tale of love between an electric guitar and a violin is headline-making because it was built &#8220;using the Wikipedia model, with animators from around the world contributing shots, and Facebook users voting on their favorites,&#8221; reports the <i>Times<\/i>. And talk about crowdsourcing:  Michael Lynton, chairman and chief executive of Sony&#8217;s entertainment division, tells the paper that he hopes to produce a feature-length film the same way. I don&#8217;t know how pro animators feel about this, but the people who contributed to &#8220;Live Music,&#8221; 51 in all, earned $500 per scene and a film credit. <\/p>\n<p>So the real money line in the <i>Times<\/i> report is probably this one: &#8220;The marketplace &#8212; advertising, gaming and, of course, Hollywood &#8212; is hungry for content, animated in particular, that is done in a faster, cheaper way. &#8220;Live Music&#8221; was made for about $1 million and took about six months to complete. Intel, hoping to peddle its new Core i7 processor to animation geeks, was the principal backer.&#8221;<\/p>\n<p>The Brave New World of creative commerce, indeed. <\/p>\n<p><center><object height=\"295\" width=\"480\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/H_2NcijwPWE&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/H_2NcijwPWE&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"295\" width=\"480\"><\/object><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summertime is flying by, no? Next week will mark round three of Blogger Book Club, during which the ladies and gents will be gathering to type about The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. Quick, somebody Twitter about it! But seriously, I&#8217;m expecting this to be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/gap\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}