The whole “classical music to sell cars” trope is not news, but somehow the fact that a high-gloss coat of candy apple red backed by a drawing room-ready piece of piano noodling is still an effective way to move product fascinates me.* We should not ignore this pop culture fantasy, people! But, wait. Are we supposed to get off on the technical details? Oooohh, b flat major. Sounds positively scientific!
*More than that Lost episode did, at least.







Maybe it’s best to listen first and ask questions later when it comes to appreciating music? That’s what a recent study published in the Psychology of Music journal seems to suggest. In “



