{"id":844,"date":"2012-03-13T15:15:10","date_gmt":"2012-03-13T15:15:10","guid":{"rendered":"http:\/\/www.artstrategies.org\/leadership_tools\/readinglist\/?p=844"},"modified":"2014-02-12T11:50:09","modified_gmt":"2014-02-12T16:50:09","slug":"3-ways-to-predict-what-consumers-want-before-they-know-it","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/fieldnotes\/2012\/03\/3-ways-to-predict-what-consumers-want-before-they-know-it\/","title":{"rendered":"3 Ways To Predict What Consumers Want Before They Know It"},"content":{"rendered":"<p>This brief article from Scott Anthony, of Innosight and the author of <em>The Little Black Book Of Innovation: How It Works, How to Do It<\/em>, looks at consumer needs and innovation opportunities.<\/p>\n<p>Also mentioned in the article is <em>The Innovator\u2019s Solution<\/em> by Clayton M. Christensen and Michael Raynor. Along with <em>The Innovator&#8217;s Dilemma<\/em> by Christensen and <em>Creative People Must Be Stopped<\/em> by David A. Owens, these are wonderful books to have read and on your innovation reference shelf.<\/p>\n<p><a href=\"http:\/\/www.fastcodesign.com\/1669070\/3-ways-to-predict-what-consumers-want-before-they-know-it\">3 Ways To Predict What Consumers Want Before They Know It <\/a> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This brief article from Scott Anthony, of Innosight and the author of The Little Black Book Of Innovation: How It Works, How to Do It, looks at consumer needs and innovation opportunities. Also mentioned in the article is The Innovator\u2019s Solution by Clayton M. Christensen and Michael Raynor. Along with The Innovator&#8217;s Dilemma by Christensen [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[136],"tags":[276,169],"coauthors":[27],"class_list":{"0":"post-844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reading-list","7":"tag-consumer-behavior","8":"tag-innovation","9":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/comments?post=844"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/844\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/media?parent=844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/categories?post=844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/tags?post=844"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/coauthors?post=844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}