{"id":661,"date":"2011-07-20T19:05:51","date_gmt":"2011-07-20T19:05:51","guid":{"rendered":"http:\/\/www.artstrategies.org\/leadership_tools\/readinglist\/?p=661"},"modified":"2011-07-20T19:05:51","modified_gmt":"2011-07-20T19:05:51","slug":"a-logo-is-not-a-brand","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/fieldnotes\/2011\/07\/a-logo-is-not-a-brand\/","title":{"rendered":"A Logo Is Not a Brand"},"content":{"rendered":"<p>A great post by Dan Pallotta on the HBR blog site. He talks about brands as a whole range of things &#8212; tangible and intangible &#8212; that contribute to your customers&#8217; perceptions. I found the article a good reminder that as organizations that deliver experiences, we must keep our brand in the forefront of our minds.\u00a0 We should put ourselves into our customers&#8217; shoes, thinking about all of the details that affect their perceptions. What&#8217;s your organization&#8217;s brand?<\/p>\n<p><a href=\"http:\/\/blogs.hbr.org\/pallotta\/2011\/06\/a-logo-is-not-a-brand.html?cm_sp=blog_flyout-_-pallotta-_-a_logo_is_not_a_brand\">A Logo Is Not a Brand &#8211; Dan Pallotta &#8211; Harvard Business Review<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A great post by Dan Pallotta on the HBR blog site. He talks about brands as a whole range of things &#8212; tangible and intangible &#8212; that contribute to your customers&#8217; perceptions. I found the article a good reminder that as organizations that deliver experiences, we must keep our brand in the forefront of our [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[136],"tags":[255,50],"coauthors":[16],"class_list":{"0":"post-661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reading-list","7":"tag-branding","8":"tag-experience","9":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/tags?post=661"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/coauthors?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}