{"id":66,"date":"2010-06-28T12:56:28","date_gmt":"2010-06-28T12:56:28","guid":{"rendered":"http:\/\/www.artstrategies.org\/tools\/readinglist\/?p=66"},"modified":"2010-06-28T12:56:28","modified_gmt":"2010-06-28T12:56:28","slug":"unlocking-the-elusive-potential-of-social-networks","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/fieldnotes\/2010\/06\/unlocking-the-elusive-potential-of-social-networks\/","title":{"rendered":"Unlocking the elusive potential of social networks"},"content":{"rendered":"<p>We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media&#8230; thinking about the word of mouth generated on social networks as a form of content that must be earned.<\/p>\n<p><a href=\"https:\/\/www.mckinseyquarterly.com\/Unlocking_the_elusive_potential_of_social_networks_2623\">Unlocking the elusive potential of social networks &#8211; McKinsey Quarterly &#8211; Marketing &#8211; Digital Marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media&#8230; thinking about the word of mouth generated on social networks as a form of content that must be earned. Unlocking the elusive potential of social networks &#8211; McKinsey Quarterly &#8211; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[136],"tags":[200,71,451],"coauthors":[16],"class_list":{"0":"post-66","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reading-list","7":"tag-marketing","8":"tag-social-media","9":"tag-word-of-mouth","10":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/tags?post=66"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/coauthors?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}