{"id":2469,"date":"2015-03-19T15:00:18","date_gmt":"2015-03-19T19:00:18","guid":{"rendered":"http:\/\/www.artsjournal.com\/fieldnotes\/?p=2469"},"modified":"2015-03-18T13:45:38","modified_gmt":"2015-03-18T17:45:38","slug":"extreme-users-look-outside-the-everyday-audience-member","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/fieldnotes\/2015\/03\/extreme-users-look-outside-the-everyday-audience-member\/","title":{"rendered":"Extreme Users: Look Outside the Everyday Audience Member"},"content":{"rendered":"<p>We\u2019re talking about advocacy for the arts over the next few days. Specifically, what&#8217;s our value&#8230; not only to our loyal patrons but also to those with whom we may not have engaged yet. In the human centered design world, that&#8217;s called sampling extreme users. It&#8217;s an incredibly valuable practice that helps us better understand our community and our customers.  Professor of Management at the Ross School of Business at the University of Michigan, Jeffrey Sanchez-Burks discusses how looking at both extremes \u2013 those who participate every day and those who never come at all \u2013 leads you to a better understanding of what the common ground is. <\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Design Thinking: Sampling Extreme Users\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G4wC2GGINWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>\n<a href=\"http:\/\/ctt.ec\/W17j3\"><img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/clicktotweet.com\/img\/tweet-graphic-trans.png\" alt=\"Tweet: Curious what you think about this. #NASadvocacy\" \/><\/a><em>Advocate for the Arts!<\/em><br \/>\nClick on the Twitter logo to share this with someone outside the arts. Start a conversation.<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re talking about advocacy for the arts over the next few days. Specifically, what&#8217;s our value&#8230; not only to our loyal patrons but also to those with whom we may not have engaged yet. In the human centered design world, that&#8217;s called sampling extreme users. It&#8217;s an incredibly valuable practice that helps us better understand [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[517,28,23],"tags":[53,472,297,521,520],"coauthors":[519],"class_list":{"0":"post-2469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-advocacy-day","8":"category-conversation","9":"category-stories-from-the-field","10":"tag-advocacy","11":"tag-arts-advocacy-day","12":"tag-design-thinking","13":"tag-extreme-users","14":"tag-jeffrey-sanchez-burks","15":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/2469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/comments?post=2469"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/2469\/revisions"}],"predecessor-version":[{"id":2509,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/2469\/revisions\/2509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/media\/1896"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/media?parent=2469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/categories?post=2469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/tags?post=2469"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/coauthors?post=2469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}