{"id":128,"date":"2010-04-19T15:10:46","date_gmt":"2010-04-19T15:10:46","guid":{"rendered":"http:\/\/www.artstrategies.org\/tools\/readinglist\/?p=128"},"modified":"2010-04-19T15:10:46","modified_gmt":"2010-04-19T15:10:46","slug":"a-new-way-to-measure-word-of-mouth-marketing-mckinsey-quarterly-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/fieldnotes\/2010\/04\/a-new-way-to-measure-word-of-mouth-marketing-mckinsey-quarterly-marketing-strategy\/","title":{"rendered":"A new way to measure word-of-mouth marketing \u2013 McKinsey Quarterly \u2013 Marketing \u2013 Strategy"},"content":{"rendered":"<p>Assessing its impact as well as its volume will help organizations take better advantage of &#8216;buzz.&#8217;<\/p>\n<p><a href=\"https:\/\/www.mckinseyquarterly.com\/Marketing\/Strategy\/A_new_way_to_measure_word-of-mouth_marketing_2567?gp=1\">A new way to measure word-of-mouth marketing &#8211; McKinsey Quarterly &#8211; Marketing &#8211; Strategy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assessing its impact as well as its volume will help organizations take better advantage of &#8216;buzz.&#8217; A new way to measure word-of-mouth marketing &#8211; McKinsey Quarterly &#8211; Marketing &#8211; Strategy.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[136],"tags":[258,277,332,200,451],"coauthors":[34],"class_list":{"0":"post-128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reading-list","7":"tag-buzz","8":"tag-consumer-choice","9":"tag-influence","10":"tag-marketing","11":"tag-word-of-mouth","12":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/tags?post=128"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artsjournal.com\/fieldnotes\/wp-json\/wp\/v2\/coauthors?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}