{"id":6491,"date":"2021-10-27T02:00:00","date_gmt":"2021-10-27T06:00:00","guid":{"rendered":"https:\/\/www.artsjournal.com\/engage\/?p=6491"},"modified":"2021-10-27T09:39:59","modified_gmt":"2021-10-27T13:39:59","slug":"cruise-ships-turning","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2021\/10\/cruise-ships-turning\/","title":{"rendered":"Cruise Ships Turning?"},"content":{"rendered":"\n
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From 2015 to 2019 the Wallace Foundation funded a $52 million program involving 25 large budget arts organizations called Building Audiences for Sustainability. It was designed to develop “practical insights into how arts organizations can successfully expand their audiences.” Recently Francie Ostrower of the University of Texas completed an evaluation of the program. A brief on that study “Why Is It Important That We Continue? Some Nonprofit Arts Organizations Rethink Their Value in Challenging Times<\/a>” is now available.<\/p>\n\n\n\n

What Dr. Ostrower found, in my reading of the brief, is that some of these large organizations are continuing to evolve\u2013in a positive way\u2013in their understanding and appreciation of the value of community engagement.<\/p>\n\n\n\n

[I]nterviewees from a substantial number of organizations (about 40 percent) . . . suggested that notwithstanding their artistic excellence and contributions, changes were needed for it to remain important that the organization continue. Here, they spoke of the need for community relevance and engagement.<\/p><\/blockquote>\n\n\n\n

40% is better than none. \ud83d\ude42 (But see below.) Increasingly, these major players are realizing that internal focus on their art may not be enough to give a positive answer to the question, “Why is it important that we continue?” One chief executive said that it would be “hard to justify why in a changing world we have this high-art thing, without it having a purpose in the society where we live.” As a result, their revised mission statement says “that the core purpose of any arts organization is to be part of the fabric of its local community.” Another interviewee said that “while it may have once been possible for an orchestra to ‘just play our music,’ that is no longer tenable or desirable.”<\/p>\n\n\n\n

Indeed, the brief noted that a theatre director said “their community service helped make the organization more sustainable, because he feels that it has given the theater a larger footprint in the community, gives them a profile of being indispensable, and makes people more willing to support them financially.” Amen, brother.<\/p>\n\n\n\n

At the same time, while I attempt (but often fail) to be a “glass half full” kind of guy there are parts of this report that give me the same old feeling of “What does it take to get the attention of the big players in our field.” Only 40%??!!<\/strong> As Dr. Ostrower points out, “This is a group that has enjoyed considerable advantages but that increasingly faces questions about its ongoing value and relevance.” Coming off the pandemic and the near universal calls for (and lip service responses about) issues of equity, 60% of these organizations did not express a belief that change was needed??!! (Sorry for repeating the punctuation marks.)<\/p>\n\n\n\n

Also, some of the examples cited of working in communities look a bit like the old “outreach” mindset in which the “outreacher” knows best and programming is based on its own thoughts about what a community wants rather than being the outgrowth of deep listening to and relationship building with the community.<\/p>\n\n\n\n

So all of this leaves me feeling exhausted as if I’ve been on a small emotional roller coaster. My first read of the brief left me hopeful, largely because I missed the fact that 60% did not articulate a need for change. My second reaction (Say What?!) is probably a knee jerk response to my long frustration with the field. So now, my third take is a bit more nuanced. 40% is not enough but it’s so much better than would have been the case 10 or 15 years ago. And even if some of the examples are still artcentric rather than truly community focused, they are driven by a desire to make a change, to be meaningful to communities. That’s progress and considerable progress at that. At the same time, one interviewee observed that change would be like “steering a large cruise liner. It\u2019s going to turn very slowly.\u201d The question continues to be will the turning around happen in time to forestall sinking as the ship continues to take on water. (Yes, I know the metaphor doesn’t work particularly well, but you get the idea.)<\/p>\n\n\n\n

Engage!<\/p>\n\n\n\n

Doug<\/p>\n\n\n\n

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Some rights reserved<\/a>\u00a0by\u00a0rcarp2012<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Changes in thinking about the importance of community engagement are happening. Are they going to be big enough and happen fast enough to save our ships?<\/p>\n","protected":false},"author":2,"featured_media":6497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Cruise Ships Turning? Changes in thinking about the importance of community engagement are happening? Are they going to be big enough and happen fast enough to save our ships?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[12,13,27,22],"class_list":{"0":"post-6491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-practice-of-engagement","8":"tag-arts","9":"tag-community-engagement","10":"tag-marketing","11":"tag-public-good","12":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/10\/CruiseShip.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-1GH","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1339,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/04\/ems-list\/","url_meta":{"origin":6491,"position":0},"title":"EM’s List","author":"Doug Borwick","date":"April 7, 2012","format":false,"excerpt":"In Bimodal Engagement, I intimated that there was a plot afoot at Engaging Matters to spread the word about great examples of arts and community engagement activities. The form the plot will take is a recognition list called EM's List (Engaging Matters: EM. Maybe not clever but, for me, easy\u2026","rel":"","context":"In "EM's List"","block_context":{"text":"EM's List","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/ems-list\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/03\/StephanieMooreColor.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":452,"url":"https:\/\/www.artsjournal.com\/engage\/2011\/10\/engagement-uber-alles\/","url_meta":{"origin":6491,"position":1},"title":"Engagement Uber Alles?","author":"Doug Borwick","date":"October 15, 2011","format":false,"excerpt":"To date I've avoided a direct answer to the unspoken question some of you may have about all of this. Even if engagement is important for some arts organizations, do I really think it is essential for all? 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Books from ArtsEngaged\u00ae","rel":"","context":"In "Building Communities Not Audiences"","block_context":{"text":"Building Communities Not Audiences","link":"https:\/\/www.artsjournal.com\/engage\/category\/building-communities\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookCoversSmall.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4309,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/10\/inside-out-vs-outside-in\/","url_meta":{"origin":6491,"position":3},"title":"Inside Out vs. Outside In","author":"Doug Borwick","date":"October 7, 2015","format":false,"excerpt":"Inside Out vs. Outside In: community engagement and loyalty building work together","rel":"","context":"In "Customer-Client-Collaborator Series"","block_context":{"text":"Customer-Client-Collaborator Series","link":"https:\/\/www.artsjournal.com\/engage\/category\/customer-client-collaborator-series\/"},"img":{"alt_text":"cinnamon_roll_inside_out","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/10\/cinnamon_roll_inside_out.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4356,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/11\/learn-unlearn\/","url_meta":{"origin":6491,"position":4},"title":"Learn-Unlearn","author":"Doug Borwick","date":"November 18, 2015","format":false,"excerpt":"Community engagement is a long-term revenue strategy and should be an area of investment.","rel":"","context":"In "Customer-Client-Collaborator Series"","block_context":{"text":"Customer-Client-Collaborator Series","link":"https:\/\/www.artsjournal.com\/engage\/category\/customer-client-collaborator-series\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/11\/Learn-Unlearn-e1447782603146.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4101,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/05\/parsing-engage\/","url_meta":{"origin":6491,"position":5},"title":"Parsing “Engage”","author":"Doug Borwick","date":"May 13, 2015","format":false,"excerpt":"Parsing \"Engage\": considering definitions and implications of similar sounding concepts.","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"EngagementRing","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/04\/EngagementRing-e1429555281389.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/6491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=6491"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/6491\/revisions"}],"predecessor-version":[{"id":6502,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/6491\/revisions\/6502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media\/6497"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=6491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=6491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=6491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}