{"id":6442,"date":"2021-09-29T02:00:00","date_gmt":"2021-09-29T06:00:00","guid":{"rendered":"https:\/\/www.artsjournal.com\/engage\/?p=6442"},"modified":"2021-09-16T13:59:21","modified_gmt":"2021-09-16T17:59:21","slug":"terminology-2","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2021\/09\/terminology-2\/","title":{"rendered":"Differentiation"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"200\" src=\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg\" alt=\"\" class=\"wp-image-6421\" srcset=\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg 320w, https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10-300x188.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-justify\"><em>As part of Engaging Matters&#8217; 10th Anniversary, we are highlighting important and\/or popular posts from the past. In reviewing such posts it became clear that many were grouped thematically. As a result, this Anniversary series will, for the most part, present the theme with links to relevant posts rather than simply re-posting individual items.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-justify\">One of the most significant observations in this blog has been the differentiation among audience development, audience engagement, community engagement as highlighted in the Anniversary post, <a href=\"https:\/\/www.artsjournal.com\/engage\/2021\/09\/terminology\/\" data-type=\"post\" data-id=\"6436\">Terminology<\/a>. However two other efforts at differentiation have also been important here. One concerns the word &#8220;outreach.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Outreach<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\">&#8220;Outreach&#8221; is a bit of a trigger word for me. While usually not the intent, the word itself keeps the \u201coutreacher\u201d organization at the center. The \u201ctargets\u201d of the outreach are outsiders. The entire center of gravity as well as most of the concern is with the arts organization. The effect is often off-putting to the targets of the outreach and has the unfortunate effect of creating a barrier between the organization and those with whom it is trying to engage. The simplest way to understand the distinction is that outreach is (at best) done \u201cfor,\u201d community engagement is done \u201cwith.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Community engagement is rooted in relationship building. The \u201cwhat\u201d that is the art grows out of the relationship, factoring in the interests and needs of the community. This is not simply a semantic distinction. The frame of reference of the arts organization impacts the quality (or even the existence)&nbsp;of the relationship. It will also affect the nature of the work presented. If &nbsp;the art does not bear evidence of community involvement, the work is not a result of community engagement.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Here are a few posts addressing these issues: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.artsjournal.com\/engage\/2013\/03\/outreach-%e2%89%a0-community-engagement\/\"><u>Outreach \u2260 Community Engagement<\/u><\/a><\/li><li><a href=\"https:\/\/www.artsjournal.com\/engage\/2013\/01\/outreach-and-audience-engagement\/\"><u>Outreach and Audience Engagement<\/u><\/a><\/li><li><a href=\"https:\/\/www.artsjournal.com\/engage\/2014\/10\/outreach\/\"><u>Outreach<\/u><\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Education<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\">Another valuable distinction to make is between two program areas that are often, unfortunately, conflated\u2013education and community engagement. They are increasingly lumped together in organizational thinking as well as position titles. While they are both focused externally, <strong>education seeks to tell\/teach others about the work the arts organization does.<\/strong>&nbsp;While it is critical to understand the potential learners in order to communicate effectively,&nbsp;<strong>the prime focus of attention is on the organization.<\/strong>&nbsp;<strong>Engagement<\/strong>, the building of mutually beneficial relationships,&nbsp;<strong>begins with the organization learning about the community with which it attempts to engage.<\/strong>&nbsp;It must simultaneously be explaining itself to that community but we have to lead with listening.&nbsp;<\/p>\n\n\n\n<p>Here is the post that bests articulates this: <a href=\"https:\/\/www.artsjournal.com\/engage\/2017\/11\/education-and-engagement\/\">Education and Engagement<\/a><\/p>\n\n\n\n<p>Engage!<\/p>\n\n\n\n<p>Doug<\/p>\n\n\n\n<p>Photo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/licensebuttons.net\/l\/by\/3.0\/88x31.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">Some rights reserved<\/a>&nbsp;by&nbsp;<a href=\"https:\/\/www.flickr.com\/photos\/andrepax\/\">Andrepax<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Differentiating between seemingly related terms is important to understanding them. This post looks at outreach and education in relationship to community engagement.<\/p>\n","protected":false},"author":2,"featured_media":6421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Differentiation: Differentiating between seemingly related terms is important to understanding them. This post looks at outreach and education in relationship to community engagement.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[109,4],"tags":[12,13,18],"class_list":{"0":"post-6442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-10th-anniversary","8":"category-overview","9":"tag-arts","10":"tag-community-engagement","11":"tag-terminology","12":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-1FU","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6436,"url":"https:\/\/www.artsjournal.com\/engage\/2021\/09\/terminology\/","url_meta":{"origin":6442,"position":0},"title":"Terminology","author":"Doug Borwick","date":"September 9, 2021","format":false,"excerpt":"A critical element in effective community engagement is understanding exactly what it is . . . and what it is not.","rel":"","context":"In &quot;10th Anniversary&quot;","block_context":{"text":"10th Anniversary","link":"https:\/\/www.artsjournal.com\/engage\/category\/10th-anniversary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6476,"url":"https:\/\/www.artsjournal.com\/engage\/2021\/10\/slow-simple\/","url_meta":{"origin":6442,"position":1},"title":"Slow &#038; Simple","author":"Doug Borwick","date":"October 20, 2021","format":false,"excerpt":"Engaging new communities is an existential imperative. We don\u2019t get a choice about the fact that it takes time. Fortunately, it is best to begin slowly and simply.","rel":"","context":"In &quot;10th Anniversary&quot;","block_context":{"text":"10th Anniversary","link":"https:\/\/www.artsjournal.com\/engage\/category\/10th-anniversary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6532,"url":"https:\/\/www.artsjournal.com\/engage\/2021\/11\/getting-it-right\/","url_meta":{"origin":6442,"position":2},"title":"Getting It Right","author":"Doug Borwick","date":"November 17, 2021","format":false,"excerpt":"Thoughts on becoming valued by our communities in a post-pandemic world.","rel":"","context":"In &quot;10th Anniversary&quot;","block_context":{"text":"10th Anniversary","link":"https:\/\/www.artsjournal.com\/engage\/category\/10th-anniversary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4733,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/11\/who-benefits\/","url_meta":{"origin":6442,"position":3},"title":"Who Benefits?","author":"Doug Borwick","date":"November 9, 2016","format":false,"excerpt":"Definitions are important to me. That's probably a reflection of my former life as an academic. (Or, I suppose, it could be why I was an academic.) They've also become critical to my work as an advocate for community engagement. I have presented numerous attempts at defining things like audience\u2026","rel":"","context":"In &quot;Principles&quot;","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2312,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/01\/new-thought\/","url_meta":{"origin":6442,"position":4},"title":"New Thought on Audience and Community Engagement","author":"Doug Borwick","date":"January 16, 2013","format":false,"excerpt":"[Note to new readers: This is a very old and widely read post. In the interest of providing up-to-date information about thinking on this topic, you can find updated definitions of terminology related to community engagement and related arts management tools on the ArtsEngaged website here.] Let me make it\u2026","rel":"","context":"In &quot;Overview&quot;","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/12\/ThinkingPleaseWait.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4602,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/08\/five-years-on\/","url_meta":{"origin":6442,"position":5},"title":"Five Years On","author":"Doug Borwick","date":"August 3, 2016","format":false,"excerpt":"Five Years On\u2013Highlights from five years of blogging. This week: definitions.","rel":"","context":"In &quot;Overview&quot;","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"FiveCandles","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2016\/07\/FiveCandles.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/6442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=6442"}],"version-history":[{"count":3,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/6442\/revisions"}],"predecessor-version":[{"id":6467,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/6442\/revisions\/6467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media\/6421"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=6442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=6442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=6442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}