{"id":5581,"date":"2019-04-10T02:00:36","date_gmt":"2019-04-10T06:00:36","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=5581"},"modified":"2019-03-26T20:37:27","modified_gmt":"2019-03-27T00:37:27","slug":"eureka-2","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2019\/04\/eureka-2\/","title":{"rendered":"Eureka!"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

A member of a current cohort of our Community Engagement Training<\/a> is a professional musician who is passionate about connecting with communities and has been so for years. Even before running across my books she was intuitively aware of the need for deeper relationships between musicians and people outside the artiverse. She has been an eager and very perceptive participant in the training.<\/p>\n\n\n\n

All of that is why it was so revealing when she confessed shock at an insight that is part of the program. I assign some short readings (among others, thank you Trevor O’Donnell for this post<\/a>) that highlight how self-focused and self-aggrandizing much arts marketing is and contrast that with virtually all other marketing, marketing that is about the consumer enjoying or benefitting from what is being promoted. The Austin Symphony brochure in question is one in which there are very few pictures of musicians or conductors. Almost all of the photos are of happy people attending the concert.<\/p>\n\n\n\n

This bright, passionate, insightful musician was shocked. I mean really<\/em> shocked that she had never noticed that the arts marketing materials she was used to were so . . . artcentric.<\/p>\n\n\n\n

But to be honest, we shouldn’t be surprised that musicians (and most artists) are not aware of this feature of our world. The old adage that fish don’t notice water applies. We are so steeped in the awards\/accolades\/inside baseball approach to arts marketing that we take it for granted. That is, we are until someone points it out to us.<\/p>\n\n\n\n

The first step toward effective community engagement is changing habits of mind on the part of those inside “the system.” Here’s a good place to start.<\/p>\n\n\n\n

Engage!<\/p>\n\n\n\n

Doug<\/p>\n\n\n\n

Photo: <\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

Some rights reserved<\/a> by Scubaben<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A member of a current cohort of our Community Engagement Training is a professional musician who is passionate about connecting with communities and has been so for years. Even before running across my books she was intuitively aware of the need for deeper relationships between musicians and people outside the artiverse. She has been an […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Eureka: Why is it shocking that much arts marketing is self- and not community-focused?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[12,13,27],"class_list":{"0":"post-5581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-the-practice-of-engagement","7":"tag-arts","8":"tag-community-engagement","9":"tag-marketing","10":"entry","11":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-1s1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5026,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/10\/community-engagement-training\/","url_meta":{"origin":5581,"position":0},"title":"Community Engagement Training","author":"Doug Borwick","date":"October 4, 2017","format":false,"excerpt":"Community Engagement Training: Training in effective community engagement","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/08\/I_LoveLearning-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4595,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/07\/community-engagement-training-request-for-assistance\/","url_meta":{"origin":5581,"position":1},"title":"Community Engagement Training?\u2013Request for Assistance","author":"Doug Borwick","date":"July 20, 2016","format":false,"excerpt":"A request for advice on the need for and nature of community engagement training for the field.","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"Help?","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2016\/07\/Help-e1467384634528.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5694,"url":"https:\/\/www.artsjournal.com\/engage\/2019\/09\/community-engagement-resources\/","url_meta":{"origin":5581,"position":2},"title":"Community Engagement Resources","author":"Doug Borwick","date":"September 11, 2019","format":false,"excerpt":"Resources available for work in the arts and community engagement.","rel":"","context":"In "Building Communities Not Audiences"","block_context":{"text":"Building Communities Not Audiences","link":"https:\/\/www.artsjournal.com\/engage\/category\/building-communities\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5452,"url":"https:\/\/www.artsjournal.com\/engage\/2018\/11\/understanding-engagement\/","url_meta":{"origin":5581,"position":3},"title":"Understanding Engagement","author":"Doug Borwick","date":"November 7, 2018","format":false,"excerpt":"Announcing the availability of a new resource presenting basic concepts essential to understanding the potential that community engagement represents for arts organizations.","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2018\/11\/CommunityEngagementLogos-V-2017-Final-2.44.07-PM-212x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5411,"url":"https:\/\/www.artsjournal.com\/engage\/2018\/10\/the-state-of-engagement-2\/","url_meta":{"origin":5581,"position":4},"title":"Needs of the Field","author":"Doug Borwick","date":"October 10, 2018","format":false,"excerpt":"What needs to happen to more fully embed nonprofit arts organizations in their communities.","rel":"","context":"In "Overview"","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2018\/09\/PonderingVista.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5137,"url":"https:\/\/www.artsjournal.com\/engage\/2018\/01\/what-you-need-to-know\/","url_meta":{"origin":5581,"position":5},"title":"What You Need to Know","author":"Doug Borwick","date":"January 10, 2018","format":false,"excerpt":"Community Engagement Essentials: What You Need to Know","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/12\/Essentials-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/5581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=5581"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/5581\/revisions"}],"predecessor-version":[{"id":5589,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/5581\/revisions\/5589"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=5581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=5581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=5581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}