{"id":4973,"date":"2017-08-02T02:00:27","date_gmt":"2017-08-02T06:00:27","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=4973"},"modified":"2017-07-31T11:42:07","modified_gmt":"2017-07-31T15:42:07","slug":"whoda-thunk","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2017\/08\/whoda-thunk\/","title":{"rendered":"Who’da Thunk?"},"content":{"rendered":"

\"\"I don’t like spending money. I’m leery of signing up\u00a0for ongoing contracts for service unless I really, really have to (want to).<\/p>\n

So when we bought a new “pre-owned” car that came with a three-month trial subscription to SiriusXM\u2122 satellite radio I was not overwhelmed with joy. But here’s what happened. I kinda like the Sixties radio station, the Margaritaville station, the Classic Vinyl station, and my wife loves the Seventies station. When the three months were up I looked at the cost of keeping just the music and thought I could swallow that for a year. But when I tried to do that it was a bit complicated (more on that in a minute) but they also were offering a one-year price on the bells and whistles version that was less than the price of the music only version so, well, I bit.<\/p>\n

Then a few weeks ago I had a self-knowledge revelation, tumbling\u00a0to the fact that inertia (feel free to substitute mental sloth for that word) will very likely cause me to re-up at the end of the year. This whole process is Sales 101. The free trial worked. I found\u00a0I liked the service and would never, ever, ever, have chosen to pay at the beginning. The big discount for year one also sucked me in. My quarrel, of course, is with the hoops to jump through if you don’t want to choose the path they have laid out for you. It reminds me of what it takes to downgrade your\u00a0Time-Warner Cable service. (They can’t trick me by changing their name to Spectrum. It’s still the same company.) That process was like running a Marine Corps obstacle course, complete with mental bruises. But I digress a bit.<\/p>\n

I’ll grant that the connection to community engagement of\u00a0all of this is tenuous, but here’s my thinking. I would never have purchased the service without the trial. The equivalent need not be a “pops concert” because some communities would have no interest in such a thing. It can simply be the opportunity to observe (or discuss) how an arts experience might actually enhance\u00a0one’s life and improve one’s community. The nurturing process, moving from one stage to another, was scripted, intentional, very much like the one proposed by Morison\/Dagleish\u00a0in\u00a0Waiting in the Wings<\/a>.\u00a0<\/em>I would argue for a more relationship-building approach than a clinical Step 1 to Step 2 to Step 3 one-size-fits-all scenario, but relationship building\u00a0is<\/em> a progressive process. Maybe there are lessons to be learned and applied.<\/p>\n

Engage!<\/p>\n

Doug<\/p>\n","protected":false},"excerpt":{"rendered":"

Adjusting standard marketing practices to relationship building? Maybe it can be done.<\/p>\n","protected":false},"author":2,"featured_media":4974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Who'da Thunk? Can standard marketing practices have lessons for community engagement?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[12,13,27],"class_list":{"0":"post-4973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-practice-of-engagement","8":"tag-arts","9":"tag-community-engagement","10":"tag-marketing","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/05\/SiriusXM_Logo.png","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-1id","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2082,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/11\/leap-into-community-engagement\/","url_meta":{"origin":4973,"position":0},"title":"Leap into Community Engagement","author":"Doug Borwick","date":"November 3, 2012","format":false,"excerpt":"ArtsEngaged in Illinois ArtsEngaged is coming to Illinois! I will be presenting my workshop Mainstreaming Engagement for the Illinois Arts Council, the Illinois Arts Alliance, and Illinois\u2019 Local Arts Network on Thursday, November 15 (Oak Park, IL) and Friday, November 16 (Peoria). Thursday, November 15, 2012 9:30 am - noon\u2026","rel":"","context":"In "EM's List"","block_context":{"text":"EM's List","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/ems-list\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/10\/Chopsticks-300x174.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5026,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/10\/community-engagement-training\/","url_meta":{"origin":4973,"position":1},"title":"Community Engagement Training","author":"Doug Borwick","date":"October 4, 2017","format":false,"excerpt":"Community Engagement Training: Training in effective community engagement","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/08\/I_LoveLearning-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1934,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/09\/engagement-is-on-going\/","url_meta":{"origin":4973,"position":2},"title":"Engagement Is On-going","author":"Doug Borwick","date":"September 19, 2012","format":false,"excerpt":"As she has a tendency to do, Nina Simon has made me think again. (There are days, I will confess, when I wish no one would do that to me.) Her August post in Museum 2.0 about arts experiences being pearls on a necklace needing string to tie them together\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/08\/PearlNecklace.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2865,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/09\/heard-ny\/","url_meta":{"origin":4973,"position":3},"title":"Heard NY","author":"Doug Borwick","date":"September 21, 2013","format":false,"excerpt":"Some time ago I commented [Engaged Mission: I], in response to a NY Times article, that social practice art\u2013art with an explicit social service intent, while admirable, is not the only way to approach community engagement. It's a good and valuable way to engage, but it is not the sole\u2026","rel":"","context":"In "Examples"","block_context":{"text":"Examples","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/OZnv-2WWnEo\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3522,"url":"https:\/\/www.artsjournal.com\/engage\/2014\/03\/40-years-engaged\/","url_meta":{"origin":4973,"position":4},"title":"40 Years Engaged","author":"Doug Borwick","date":"March 25, 2014","format":false,"excerpt":"For forty years the Kronos Quartet has succeeded by maintaining high standards of music making and engagement with the public.","rel":"","context":"In "Examples"","block_context":{"text":"Examples","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/"},"img":{"alt_text":"KronosQuartet","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/03\/KronosQuartet-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2541,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/02\/engaging-the-third-rail\/","url_meta":{"origin":4973,"position":5},"title":"Engaging the Third Rail","author":"Doug Borwick","date":"February 27, 2013","format":false,"excerpt":"The art. Programming. The reason artists create and arts organizations exist.\u00a0 The untouchable heart of the enterprise. (NB: In these posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin or even whether\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"ThirdRail","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/02\/ThirdRail-300x258.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":3,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"predecessor-version":[{"id":4977,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/4973\/revisions\/4977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media\/4974"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}