![\"\"](\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary-300x202.jpg\")
Fools rush in . . . .<\/p>\nFools rush in . . . .<\/p>\n
I may just be a glutton for punishment. However, over the (many) years I taught arts management and the many more in which I have engaged with colleagues in discussions of marketing, sales, development, fundraising\u2013you know, the fun part of the arts (!?)\u2013I’ve been troubled by what has seemed to me to be a fuzziness about the way we use all the terms. While all of this is not directly related to community engagement, the impact of these fields on it and of community engagement on them is (or should be) very important. So, as I’ve been working on my training programs I’ve decided to make a stab at differentiating among them in the way I have earlier worked on audience development, audience engagement, and community engagement. (Be warned, I’ve done a bit more work on those as well so a post will be forthcoming on those.)<\/p>\n
I know these terms are now deeply embedded in our field and that people have deep commitments to the way they use and understand the terms. And, since I am not a day to day practitioner I may be missing important aspects of each. However, for me what follows is a way of making all these important terms play nicely together. For anyone interested in sharing these via URL,\u00a0this material can be found here<\/a>. [http:\/\/www.artsengaged.com\/essentials#DevelTerms]<\/p>\n In the arts management world, much discussion of development, marketing, fundraising, and sales is complicated by conflicting or overlapping definitions. While what is presented here is decidedly \u201cnon-standard,\u201d it represents an attempt to clarify the terminology in ways that might be helpful.<\/em><\/p>\n Development<\/strong>:<\/em> Marketing<\/strong>:<\/em> Fundraising<\/strong>:<\/em> Sales<\/strong>:<\/em> Reach<\/strong>:<\/em> Frequency<\/strong>:<\/em> So there you have it, for better or worse. I’m certainly interested in improving on these definitions so (constructive) comments are welcomed.<\/p>\n Engage!<\/p>\n Doug<\/p>\n Photo: The perilous effort of attempting to define marketing and fundraising terms.<\/p>\n","protected":false},"author":2,"featured_media":4281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Development Terminology: Where fools rush in . . . .","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[12,13,45,27,18],"class_list":{"0":"post-4939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-practice-of-engagement","8":"tag-arts","9":"tag-community-engagement","10":"tag-fundraising","11":"tag-marketing","12":"tag-terminology","13":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-1hF","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4945,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/06\/engagement-terminology\/","url_meta":{"origin":4939,"position":0},"title":"Engagement Terminology","author":"Doug Borwick","date":"June 21, 2017","format":false,"excerpt":"We need good definitions to make our work more effective. Here is an updated set from my perspective, for what it's worth.","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary-300x202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4370,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/02\/definitions-again\/","url_meta":{"origin":4939,"position":1},"title":"Definitions, Again","author":"Doug Borwick","date":"February 3, 2016","format":false,"excerpt":"My latest take on definitions of audience development, audience engagement, and community engagement.","rel":"","context":"In "Overview"","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6436,"url":"https:\/\/www.artsjournal.com\/engage\/2021\/09\/terminology\/","url_meta":{"origin":4939,"position":2},"title":"Terminology","author":"Doug Borwick","date":"September 9, 2021","format":false,"excerpt":"A critical element in effective community engagement is understanding exactly what it is . . . and what it is not.","rel":"","context":"In "10th Anniversary"","block_context":{"text":"10th Anniversary","link":"https:\/\/www.artsjournal.com\/engage\/category\/10th-anniversary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4279,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/10\/marketing-and-development-terminology\/","url_meta":{"origin":4939,"position":3},"title":"Marketing and Development Terminology","author":"Doug Borwick","date":"October 14, 2015","format":false,"excerpt":"Differentiating among development, marketing, sales, and community engagement,","rel":"","context":"In "Customer-Client-Collaborator Series"","block_context":{"text":"Customer-Client-Collaborator Series","link":"https:\/\/www.artsjournal.com\/engage\/category\/customer-client-collaborator-series\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4733,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/11\/who-benefits\/","url_meta":{"origin":4939,"position":4},"title":"Who Benefits?","author":"Doug Borwick","date":"November 9, 2016","format":false,"excerpt":"Definitions are important to me. That's probably a reflection of my former life as an academic. (Or, I suppose, it could be why I was an academic.) They've also become critical to my work as an advocate for community engagement. I have presented numerous attempts at defining things like audience\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2818,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/05\/engagement-vocabulary\/","url_meta":{"origin":4939,"position":5},"title":"Engagement Vocabulary","author":"Doug Borwick","date":"May 1, 2013","format":false,"excerpt":"[Note to new readers: This is a very old and widely read post. In the interest of providing up-to-date information about thinking on this topic, you can find updated definitions of terminology related to community engagement and related arts management tools on the ArtsEngaged website here.] I have on a\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary-300x153.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/4939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=4939"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/4939\/revisions"}],"predecessor-version":[{"id":4987,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/4939\/revisions\/4987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media\/4281"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=4939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=4939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=4939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n The process of soliciting and securing resources for an organization. All of the following are subsets of development.<\/em><\/p>\n
\n Processes and activities that support fundraising and sales and that enhance organizational visibility which serves as the foundation for both. It is best understood as communication with external constituencies about the offerings\u2013the receivable values\u2013an organization presents.<\/em><\/p>\n
\n The process and activity of soliciting and securing grants, contributions, and donations to an organization.<\/em><\/p>\n
\n The process and activity of securing an exchange transaction with a member of the public in which they give money and\/or their time in order to receive the value of the art the organization presents.<\/em><\/p>\n
\n The percentage of any given population that takes advantage of an organization\u2019s offerings.<\/em><\/p>\n
\n The average number of times any given member of the public takes advantage of an organization\u2019s offerings in a prescribed period of time.<\/em><\/p>\n![\"Attribution\"](\"https:\/\/s.yimg.com\/pw\/images\/cc_icon_attribution_small.gif\" "\\"Attribution\\""){kind=icon}
<\/a><\/span> Some rights reserved<\/a> by greeblie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"