{"id":4126,"date":"2015-05-06T03:16:24","date_gmt":"2015-05-06T07:16:24","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=4126"},"modified":"2015-05-06T03:16:24","modified_gmt":"2015-05-06T07:16:24","slug":"engage-now","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2015\/05\/engage-now\/","title":{"rendered":"Engage Now!"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-4084 alignleft\" src=\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/04\/EngageNowCoverFinal-e1429285807202.jpg\" alt=\"EngageNowCoverFinal\" width=\"200\" height=\"300\" \/>It has been some time since I first hinted that another book was coming out. And I am happy, nay ecstatic, to say, it&#8217;s here. <em>Engage Now! A Guide to Making the Arts Indispensable<\/em> is now available in paperback. The ebook version will be out very soon.<\/p>\n<p style=\"text-align: justify;\">It&#8217;s wonderful to have this completed. Two years in the making is a pretty long gestation period. Regular readers of Engaging Matters have seen a good deal of it in draft form in this location.<\/p>\n<p style=\"text-align: justify;\">I&#8217;m tremendously gratified to have gotten so many kind words from field leaders I deeply respect. (See quotes below.) The promotional material follows this opening. And, of course, here&#8217;s the skinny on sales:<\/p>\n<ul>\n<li>Paperback: <a href=\"https:\/\/www.createspace.com\/5419639\">Order Here<\/a> ($24.99) [Also available on Amazon]<\/li>\n<li>Bulk Purchases (10+): <a href=\"http:\/\/mkt.com\/artsengaged\">Order Here<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">Engage Now!<\/h2>\n<h3 style=\"text-align: center;\">A Guide to Making the Arts Indispensable<\/h3>\n<p style=\"text-align: justify;\">For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts\u2019 value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As long as the arts are seen as an amenity (at best), they will struggle in a world that only has time for that which is necessary. \u201cMere\u201d relevance will not suffice. To compete in the marketplace of public value the required standard is indispensability.<\/p>\n<p><em>Engage Now!<\/em> is a \u201chow to\u201d manual for the arts organization seeking to become invaluable. It<\/p>\n<ul>\n<li>Presents basic principles and practices of effective community engagement,<\/li>\n<li>Provides guidance for achieving systemic focus on engagement, and<\/li>\n<li>Outlines a process for becoming a universally recognized community asset.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This book is intended for anyone with a vested interest in the arts. Since the arts are essential for healthy individuals and healthy communities, it is for everyone. However, far too few people are aware of their \u201cvested interest.\u201d That makes <em>Engage Now!<\/em> important for us all.<\/p>\n<p style=\"text-align: center;\"><em><strong>Arts organizations cannot long survive<br \/>\nwithout earning impassioned support from the communities they serve.<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><strong>\u00a0Communities cannot reach their full potential<br \/>\nwithout the benefits the arts can provide.<\/strong><\/em><\/p>\n<hr \/>\n<p><strong>TABLE OF CONTENTS<br \/>\nPart I: The Mission of Arts Organizations<br \/>\n<\/strong>Chapter One: Systemic Challenges and Internal Issues<br \/>\nChapter Two: What Is the Arts Business?<br \/>\nChapter Three: The Way Forward: New Understanding of Mission<br \/>\n<strong>Part II: A Community Engagement Primer<br \/>\n<\/strong>Chapter Four: Engagement Essentials<br \/>\n<em>The Practice of Engagement<br \/>\n<\/em>Chapter Five: The Engagement Process: Principles and Practice<br \/>\nChapter Six: Engaged Arts: Organizations<br \/>\nChapter Seven: Engaged Arts: Artists (Entrepreneurship<br \/>\nChapter Eight: The Engagement Process: An Operational Blueprint<br \/>\nA Benediction: It\u2019s Not Easy<br \/>\nConclusion<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.artsengaged.com\/engage-now-table-contents\" target=\"_blank\">Online Excerpts<\/a><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>What they\u2019re saying:<\/strong><\/p>\n<p style=\"text-align: center;\"><em>A playbook for arts organizations to become as indispensable as the corner store<br \/>\n<\/em><strong>Jamie Bennett<\/strong>, Executive Director, ArtPlace America<\/p>\n<p style=\"text-align: center;\"><em>An eloquent and persuasive voice in a global conversation<br \/>\nabout the power of the arts to transform our society<br \/>\n<\/em><strong>Simon Brault<\/strong>, author, <em>No Culture, No Future<br \/>\n<\/em>Director and CEO, Canada Council for the Arts<\/p>\n<p style=\"text-align: center;\"><em>Great advice about engaging more of the population, growing your organization and<br \/>\nincreasing opportunity for successful operations and artistic expression<br \/>\n<\/em><strong>Janet Brown<\/strong>, President &amp; CEO, Grantmakers in the Arts<\/p>\n<p style=\"text-align: center;\"><em>Inspiring advice about how the arts sector can play a more powerful role in the public life of our communities<br \/>\n<\/em><strong>Ra Joy<\/strong>, Executive Director, Arts Alliance Illinois<\/p>\n<p style=\"text-align: center;\"><em>A distinctively valuable guide for how to integrate<br \/>\narts management and community development<br \/>\n<\/em><strong>Jonathan Katz<\/strong>, former CEO, National Assembly of State Arts Agencies<\/p>\n<p style=\"text-align: center;\"><em>Borwick probes arts organizations to evaluate their relationship with their community and provides action steps to building a stronger, more sustainable connection with the people [we] serve<br \/>\n<\/em><strong>Robert Lynch<\/strong>, President &amp; CEO, Americans for the Arts<\/p>\n<p style=\"text-align: center;\"><em>A guiding light for nonprofit arts organizations seeking to be relevant, responsive, and<br \/>\nindispensable to the communities we exist to benefit<br \/>\n<\/em><strong>Josephine Ramirez<\/strong>, Arts Program Director, James Irvine Foundation<\/p>\n<p style=\"text-align: center;\"><em>Borwick leaves no question unasked, proving why he is the authority on community engagement work<br \/>\n<\/em><strong>Alan Salzenstein<\/strong>, President, Association of Arts Administration Educators and<br \/>\nProfessor of Performing Arts Management\/Arts Leadership, DePaul University<\/p>\n<p style=\"text-align: center;\"><em>A clear guide to taking on the necessary efforts to broaden our missions,<br \/>\nserve our communities and increase the impact of the arts<br \/>\n<\/em><strong>Marc A. Scorca<\/strong>, President &amp; CEO, OPERA America<\/p>\n<hr \/>\n<p style=\"text-align: left;\">Engage!<\/p>\n<p style=\"text-align: left;\">Doug<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arts organizations cannot long survive without earning impassioned support from the communities they serve. Communities cannot reach their full potential without the benefits the arts can provide.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Announcing publication: Engage Now! The \"how to\" book on community engagement. http:\/\/wp.me\/p1G6h9-14y","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[59],"tags":[12,13,42,47,17,45,44,51,31,27,48,36,43,39,18],"class_list":{"0":"post-4126","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-engage-now","7":"tag-arts","8":"tag-community-engagement","9":"tag-diversity","10":"tag-equity","11":"tag-examples-2","12":"tag-fundraising","13":"tag-governance","14":"tag-implementation","15":"tag-mainstreaming","16":"tag-marketing","17":"tag-mission","18":"tag-partnership","19":"tag-programming","20":"tag-relationships","21":"tag-terminology","22":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-14y","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5694,"url":"https:\/\/www.artsjournal.com\/engage\/2019\/09\/community-engagement-resources\/","url_meta":{"origin":4126,"position":0},"title":"Community Engagement Resources","author":"Doug Borwick","date":"September 11, 2019","format":false,"excerpt":"Resources available for work in the arts and community engagement.","rel":"","context":"In &quot;Building Communities Not Audiences&quot;","block_context":{"text":"Building Communities Not Audiences","link":"https:\/\/www.artsjournal.com\/engage\/category\/building-communities\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/08\/CommunityConnectionLogos-H-2017-Final-e1565978638805.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1679,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/06\/at-last\/","url_meta":{"origin":4126,"position":1},"title":"At Last","author":"Doug Borwick","date":"June 9, 2012","format":false,"excerpt":"At long last, Building Communities, Not Audiences: The Future of the Arts in the United States, is available for purchase. The paperback is available by clicking this link for CreateSpace. (It's also available at Amazon, but my accountant will be happier if you use the CreateSpace link.) The ebook version\u2026","rel":"","context":"In &quot;Examples&quot;","block_context":{"text":"Examples","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2011\/08\/9780972780421-200x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5851,"url":"https:\/\/www.artsjournal.com\/engage\/2020\/02\/why-and-how\/","url_meta":{"origin":4126,"position":2},"title":"Why and How","author":"Doug Borwick","date":"February 24, 2020","format":false,"excerpt":"The Why and How of community engagement. Books from ArtsEngaged\u00ae","rel":"","context":"In &quot;Building Communities Not Audiences&quot;","block_context":{"text":"Building Communities Not Audiences","link":"https:\/\/www.artsjournal.com\/engage\/category\/building-communities\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookCoversSmall.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3784,"url":"https:\/\/www.artsjournal.com\/engage\/2014\/08\/improving-lives-vs-arts-mission\/","url_meta":{"origin":4126,"position":3},"title":"Improving Lives &#8220;vs.&#8221; Arts Mission ??!!","author":"Doug Borwick","date":"August 13, 2014","format":false,"excerpt":"If arts organizations' missions are not, centrally, about making lives better, what *is* their purpose?","rel":"","context":"In &quot;Overview&quot;","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"Seattle","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/06\/Seattle.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3474,"url":"https:\/\/www.artsjournal.com\/engage\/2014\/03\/indispensability\/","url_meta":{"origin":4126,"position":4},"title":"Indispensability","author":"Doug Borwick","date":"March 5, 2014","format":false,"excerpt":"When we engage, when we seek to serve the community good, we begin to gain traction as being necessary. That is a substantial base upon which to build.","rel":"","context":"In &quot;Principles&quot;","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"BecomeIndispensable","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/02\/BecomeIndispensable-e1392744802805.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4513,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/06\/making-friends\/","url_meta":{"origin":4126,"position":5},"title":"Making Friends","author":"Doug Borwick","date":"June 1, 2016","format":false,"excerpt":"As lovable as we see ourselves, that's not a universal view. 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