{"id":363,"date":"2011-09-03T14:50:50","date_gmt":"2011-09-03T18:50:50","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=363"},"modified":"2011-09-03T14:50:50","modified_gmt":"2011-09-03T18:50:50","slug":"arts-2-0","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2011\/09\/arts-2-0\/","title":{"rendered":"Arts 2.0"},"content":{"rendered":"
\"\"

Photo credits below<\/p><\/div>\n

As the example du jour<\/em> in The Eightfold Path<\/a>, I raised the specter of crowdsourcing as an interesting concept for dedicated engagers (OK, for most of the arts world) to consider. It took a long time for me to get my head around the meaning of Web 2.0, the source of the Arts 2.0 idea. (Of course, Nina Simon got there far earlier, titling her blog Museum 2.0<\/a>, and Beth Kanter talked about Arts 2.0<\/a> “way back” in 2008.) Simply put, while the “old” web was a publishing vehicle (the cognoscenti call that “Push”), the “new” web (2.0) is about Push-Pull. That is, the essence is in the dialogue, the exchange, between individuals or between organizations and their stakeholders. Blogging, where people respond, is a prime example of Web 2.0. Crowdsourcing, seeking input from outside the inner circle as a means of improving the final product (and improving includes “make more meaningful”), is simply an extension of the basic principle.<\/p>\n

I had a truly “Aha” moment (should I say “Click<\/a>“?) at the Americans for the Arts Conference in Baltimore in 2010. I attended a session on social media and the arts. In the question period, someone from the audience worried that if they allowed community feedback, someone might say something bad about the organization. Now, the first response of many from the established arts world might well be that that was a real problem.<\/p>\n

“And there it is.”<\/p>\n

If an arts organization is so concerned about negative feedback that it doesn’t want to hear from people who are unhappy with (or simply confused by) its work, what does that say about its relationship with the community? And what does that<\/em> say about its long-term viability?<\/p>\n

As an old-timer out of academia, I long denigrated efforts like Wikipedia. How could anything worthwhile come from people who were not experts? I am gradually coming around. Acknowledging that problems can crop up, I have seen the self-policing mechanism that can be at work in online forums. With respect to the questioners’ concern at AftA, if a respondent posts an outrageous charge online, it frequently happens that others\u2013from outside the organization\u2013rise to its defense. In the end, that represents a win that is far better than had no opportunity for feedback existed. The supporters become more deeply engaged with the organization by coming to its defense. Moreover, as James Surowiecki argues in his book The Wisdom of Crowds<\/em>,\u00a0 “under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them.” (True confessions: I’ve not read the book yet. It’s on my to-read list.) I don’t know enough to debate that one way or the other, but I have seen evidence that in some cases, that idea can have merit. Yes, this is threatening to gatekeepers\u2013academics (there I am again) and an arts world that is internally (and self-protectedly) focused.<\/p>\n

I am intrigued by the potential of interactivity, whether online or F2F (abbreviating face to face that way simply proves that while I’m hopelessly out of the loop with respect to contemporary culture, some elements of it occasionally trickle in to my consciousness), is a productive path to engagement. Indeed, a commitment to interactivity forces<\/em> an organization to pay attention to its stakeholders and, perhaps the broader community, in ways otherwise unimagined and unattempted. Arts 2.0 = Engagement.<\/p>\n

This is potentially such an important tool for engagement that I’m designating it as another category for posts. In the future, watch for posts about fundraising, marketing, advocacy, and many more topics that can be aided by dialogue of this kind.<\/p>\n

———————–<\/p>\n

This week’s cool example is a (relatively) simple concept\u2013a summer art program for teens in Madison, WI. Paste UP! Street Art Summer Camp<\/a> was “a five-day workshop for more than a dozen teens, student artists tapped into things about Madison that inspired and angered them \u2014 the cleanliness (or lack thereof) of the lakes, social divides, abuse, racism. Then they made images combining their own drawings and magazine cutouts, scanned them into a computer, enlarged them and pasted them onto buildings all over the near east side.” (I was pointed to this example by my fellow ArtsJournal bloggers at flyover<\/em>: “Don’t be scared; just show yourself.”<\/a>)<\/p>\n

It’s a bit related to this post in that some of the teens worked together on common issues. A more likely option for further discussion related to this example is the “Excellence” question. Yep, I know it’s coming. I’ll get to that one soon.<\/p>\n

In the meantime,<\/p>\n

Engage!<\/p>\n

Doug<\/p>\n

Photo: \"Attribution\"<\/a> Some rights reserved<\/a> by James Cridland<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As the example du jour in The Eightfold Path, I raised the specter of crowdsourcing as an interesting concept for dedicated engagers (OK, for most of the arts world) to consider. It took a long time for me to get my head around the meaning of Web 2.0, the source of the Arts 2.0 idea. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":{"0":"post-363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-2-0","7":"entry","8":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-5R","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":657,"url":"https:\/\/www.artsjournal.com\/engage\/2011\/11\/arts-2-0-40k-x-251m\/","url_meta":{"origin":363,"position":0},"title":"Arts 2.0: 40k x $25=$1M","author":"Doug Borwick","date":"November 2, 2011","format":false,"excerpt":"At least twenty years ago I began sharing this formula with students in fundraising classes. (Clearly, we were all math whizzes!) The point was (and is), of course, that a large number of small contributions is just as much $1 million as is a single contribution of that amount. I\u2026","rel":"","context":"In "Arts 2.0"","block_context":{"text":"Arts 2.0","link":"https:\/\/www.artsjournal.com\/engage\/category\/arts-2-0\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2011\/10\/40kx25-300x35.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5009,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/08\/arts-1-0\/","url_meta":{"origin":363,"position":1},"title":"Arts 1.0","author":"Doug Borwick","date":"August 30, 2017","format":false,"excerpt":"Too much of our industry is operating with one-way \"communication\" model. It gets in the way of selling tickets and it makes effective community engagement impossible.","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/07\/CarnivalBarker-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1165,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/02\/authority-based-culture\/","url_meta":{"origin":363,"position":2},"title":"Authority-based Culture","author":"Doug Borwick","date":"February 15, 2012","format":false,"excerpt":"One of the real pleasures of working on the book Building Communities, Not Audiences\u2013that will indeed be complete before too much more time passes\u2013is reading the insights of my contributors. I've recently been working with David Dombrosky, Chief Marketing Officer at InstantEncore.com and former Executive Director at Carnegie Mellon's Center\u2026","rel":"","context":"In "Arts 2.0"","block_context":{"text":"Arts 2.0","link":"https:\/\/www.artsjournal.com\/engage\/category\/arts-2-0\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/02\/ElizabethII_Philip.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5471,"url":"https:\/\/www.artsjournal.com\/engage\/2018\/12\/listen-vs-tell\/","url_meta":{"origin":363,"position":3},"title":"Listen vs. Tell","author":"Doug Borwick","date":"December 12, 2018","format":false,"excerpt":"Listening as the key to sales, audience development and engagement, and community engagement.","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2018\/12\/Megaphone-300x210.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2761,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/04\/engaged-fundraising-ii\/","url_meta":{"origin":363,"position":4},"title":"Engaged Fundraising: II","author":"Doug Borwick","date":"April 10, 2013","format":false,"excerpt":"When last we met, I talked about community engaged fundraising providing the option of gaining us access to more diverse funding sources. [Engaged Fundraising: I (More Pies)] Here, I am revisiting the \"math\" of a former post (Arts 2.0: 40k x $25=$1M) in which I waxed rhapsodic about the potential\u2026","rel":"","context":"In "Arts 2.0"","block_context":{"text":"Arts 2.0","link":"https:\/\/www.artsjournal.com\/engage\/category\/arts-2-0\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2011\/10\/40kx25-300x35.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1524,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/05\/cash-mobs\/","url_meta":{"origin":363,"position":5},"title":"Cash Mobs","author":"Doug Borwick","date":"May 5, 2012","format":false,"excerpt":"There is a danger of \"echo chambering\" when bloggers blog about other bloggers' blog posts. And anyone who reads this blog knows I do it all the time. (It saves having to think up stuff.) That said, here is a stunningly cool idea, the ramifications of which for the arts\u2026","rel":"","context":"In "Arts 2.0"","block_context":{"text":"Arts 2.0","link":"https:\/\/www.artsjournal.com\/engage\/category\/arts-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}