{"id":3526,"date":"2014-04-16T07:05:09","date_gmt":"2014-04-16T11:05:09","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=3526"},"modified":"2014-04-16T07:05:09","modified_gmt":"2014-04-16T11:05:09","slug":"but-how","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2014\/04\/but-how\/","title":{"rendered":"But . . . How?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-3527\" alt=\"Questions\" src=\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/03\/Questions-143x300.jpg\" width=\"200\" height=\"400\" \/>Over two and a half years ago, I began this blog as a means of advocacy for community engagement on the part of arts organizations. While that&#8217;s not been the sole topic of the posts, it has dominated. I am now beginning a new phase of my work (to which I have alluded before) in which I will try to be somewhat more practical\u2013focusing on the process of helping arts organizations transition to a more community-focused way of being.<\/p>\n<p>When I do introductory workshops about community engagement, an extremely common response (either in Q &amp; A sessions or more privately in one-on-one post-workshop conversations) is something along the lines of &#8220;I get this, but how can I get [fill in the blank] to buy in to this?&#8221; Another common response is &#8220;We are doing this now.&#8221; The interesting thing is that it is sometimes [fill in the blank] that says that. The disconnect on this topic inside organizations can be quite stunning. Where community engagement is understood to be a valuable thing, inertial forces in the industry tend to make people invested in &#8220;things as they are&#8221; identify what they are doing as community engagement, even when it is demonstrably not. (This is, I believe, labeled &#8220;confirmation bias.&#8221; It has also contributed to the profound confusion about what community engagement is.) There is not room in a single blog post to address this issue.<\/p>\n<p>I want to reassure those who have the first question that there are things to be done to move organizations toward greater community focused efforts. I will give below a <em>very<\/em> brief outline of one way the process might work.<\/p>\n<p>For organizations that do not already have a mission-based focus on engagement, engagement efforts cannot be sufficiently successful to make a difference unless there is serious, systemic commitment to it, commitment that demands change in thinking and action. The requisite work to that end is internal<\/p>\n<ul>\n<li>assembling a coterie of &#8220;instigators,&#8221;<\/li>\n<li>engaging internal stakeholders around the practical merits of engagement,<\/li>\n<li>making and publicizing a commitment to engagement (to help demonstrate institutional credibility), and<\/li>\n<li>preparing for engagement (training, planning, identifying partners)<\/li>\n<\/ul>\n<p>When commitment to engagement is made, the external work can begin.<\/p>\n<ul>\n<li>developing trusting relationships with\n<ul>\n<li>current stakeholders (including them on the journey)<\/li>\n<li>ambassadors (key community members who can provide access to external communities)<\/li>\n<li>external communities with which a relationship does not currently exist<\/li>\n<\/ul>\n<\/li>\n<li>maintaining those relationships<\/li>\n<\/ul>\n<p>Simple, right? Seriously, each of these is a long, slow process consisting of many parts. Fortunately (I guess), successful engagement <em>cannot<\/em> happen quickly so the fact that each of these is time-consuming builds needed breathing space into the process. I&#8217;ll expand on these steps in future posts, particularly as I learn more working with organizations to implement them.<\/p>\n<p>Engage!<\/p>\n<p>Doug<\/p>\n<dl>\n<dt>Graphic: <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/\"><img decoding=\"async\" title=\"Attribution\" alt=\"Attribution\" src=\"http:\/\/l.yimg.com\/g\/images\/cc_icon_attribution_small.gif\" border=\"0\" \/><img decoding=\"async\" title=\"Noncommercial\" alt=\"Noncommercial\" src=\"http:\/\/l.yimg.com\/g\/images\/cc_icon_noncomm_small.gif\" border=\"0\" \/><img decoding=\"async\" title=\"Share Alike\" alt=\"Share Alike\" src=\"http:\/\/l.yimg.com\/g\/images\/cc_icon_sharealike_small.gif\" border=\"0\" \/><\/a> <a title=\"Attribution-NonCommercial-ShareAlike License\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/\" target=\"_blank\">Some rights reserved<\/a> by <a href=\"http:\/\/www.flickr.com\/photos\/70731452@N04\/\" target=\"_blank\">marsmet552<\/a><\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"<p>Moving arts organizations to greater community involvement is a doable but gradual process.<\/p>\n","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"But . . . How? Moving organizations to greater community focus: http:\/\/wp.me\/p1G6h9-US","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[12,13,51],"class_list":{"0":"post-3526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-practice-of-engagement","8":"tag-arts","9":"tag-community-engagement","10":"tag-implementation","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/03\/Questions-e1395671613896.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-US","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4660,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/10\/abcd-and-community-engagement\/","url_meta":{"origin":3526,"position":0},"title":"ABCD and Community Engagement","author":"Doug Borwick","date":"October 5, 2016","format":false,"excerpt":"Arts-based community development is a vital part of community engagement but it is not the whole of it.","rel":"","context":"In &quot;Principles&quot;","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Let's start from the very beginning, a very good place to start. When we read, we begin with \"A, B, C...\" ( we can also add D =D)","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2016\/09\/ABCD.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1602,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/05\/signs-of-engagement\/","url_meta":{"origin":3526,"position":1},"title":"Signs of Engagement","author":"Doug Borwick","date":"May 15, 2012","format":false,"excerpt":"While I'm on a roll with posts dissecting the meaning and nature of engagement (Engagement Is, Audience Development \u201cvs.\u201d Community Engagement, Audience Engagement-Community Engagement), I've got some more issues to raise (or repeat). I have made much of the fact that substantive community engagement (as opposed to audience engagement) is\u2026","rel":"","context":"In &quot;Principles&quot;","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5402,"url":"https:\/\/www.artsjournal.com\/engage\/2018\/10\/the-state-of-engagement\/","url_meta":{"origin":3526,"position":2},"title":"The State of Engagement","author":"Doug Borwick","date":"October 3, 2018","format":false,"excerpt":"For too many arts organizations, their level of self-focus apparently makes understanding that effective community engagement is something substantially different from traditional sales\/marketing\/fundraising\/education approaches nearly impossible.","rel":"","context":"In &quot;Overview&quot;","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2018\/09\/PonderingVista.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6612,"url":"https:\/\/www.artsjournal.com\/engage\/2022\/04\/assessing-engagement\/","url_meta":{"origin":3526,"position":3},"title":"Assessing Engagement","author":"Doug Borwick","date":"April 13, 2022","format":false,"excerpt":"The time has come to apply greater rigor to evaluating engagement processes, results, and the state of community engagement in the nonprofit arts industry.","rel":"","context":"In &quot;The Practice of Engagement&quot;","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/04\/Clipboard.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4409,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/02\/engagement-is-a-means-not-an-end\/","url_meta":{"origin":3526,"position":4},"title":"Engagement Is a Means, Not an End","author":"Doug Borwick","date":"February 10, 2016","format":false,"excerpt":"Engagement is a means to the end of better arts and better lives, not an end in itself.","rel":"","context":"In &quot;Overview&quot;","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"CorpsDeBallet","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/09\/CorpsDeBallet.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3720,"url":"https:\/\/www.artsjournal.com\/engage\/2014\/07\/community-engagement-%e2%89%a0-charity\/","url_meta":{"origin":3526,"position":5},"title":"Community Engagement \u2260 Charity","author":"Doug Borwick","date":"July 30, 2014","format":false,"excerpt":"A couple of weeks ago my blogging buddy Trevor O'Donnell posted one of his parting essays, \"Community Engagement is a Lousy Way to Sell\u00a0Tickets.\" [Disclosure: we had been corresponding on the subject in the days ahead of that post.] In it he highlights the fact that community engagement does not\u2026","rel":"","context":"In &quot;Overview&quot;","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"090806-N-6220J-004","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/07\/SoupKitchen-e1404330931502.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/3526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=3526"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/3526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media\/3527"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}