{"id":2824,"date":"2013-05-04T06:17:32","date_gmt":"2013-05-04T10:17:32","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=2824"},"modified":"2013-05-04T06:17:32","modified_gmt":"2013-05-04T10:17:32","slug":"parsing-vocabulary","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2013\/05\/parsing-vocabulary\/","title":{"rendered":"Parsing Vocabulary"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2833\" alt=\"Dictionary\" src=\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary-300x153.jpg\" width=\"300\" height=\"153\" srcset=\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary-300x153.jpg 300w, https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>In <a title=\"Engagement Vocabulary\" href=\"https:\/\/www.artsjournal.com\/engage\/2013\/05\/engagement-vocabulary\/\" target=\"_blank\">Engagement Vocabulary<\/a> I introduced work-in-progress definitions of audience development, audience engagement, and community engagement.<\/p>\n<p>[To repeat:<\/p>\n<ul>\n<li><b>Audience Development<\/b> is <b>a marketing strategy <\/b>designed<b> for immediate results<\/b> (sales, donations, etc.).<\/li>\n<li><b>Audience Engagement<\/b> is <b>a marketing strategy<\/b> designed <b>for deepening relationships<\/b> with current stakeholders <b>and expanding reach<\/b> over time.<\/li>\n<li><b>Community Engagement<\/b> is <b>a mission strategy<\/b> designed <b>to create and maintain relationships<\/b> with individuals and communities. The desired end results are deepened relationships and expanded reach for the arts organization <i>and<\/i> healthier, more vibrant communities.]<\/li>\n<\/ul>\n<p>But definitions are abstract things. It&#8217;s a good idea to flesh them out in order to make them meaningful. Here is a chart of questions to ask of projects or programs that may be helpful in differentiating among them.<\/p>\n<table width=\"570\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"322\"><\/td>\n<td valign=\"top\" width=\"79\">\n<p style=\"text-align: center;\"><b>Audience Development<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p style=\"text-align: center;\"><b>Audience Engagement<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p style=\"text-align: center;\"><b>Community Engagement<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\"><b>When was the community considered?<\/b><\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">Before programming selections were made<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">X<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">As programming decisions were made<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\">\n<p align=\"center\">Maybe<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">X<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">After programming decisions were made<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\">\n<p align=\"center\">X<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">X<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\"><b>Does a relationship exist with the community or subset?<\/b><\/td>\n<td valign=\"top\" width=\"79\">\n<p align=\"center\"><b>\u00a0<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\"><b>\u00a0<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\"><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">Not really<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\">\n<p align=\"center\">X<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Maybe<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">Yes, related to the event<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">X<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">Yes, separate from the event<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">X<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\"><b>Did the community have input into the event\u2019s content?<\/b><\/td>\n<td valign=\"top\" width=\"79\">\n<p align=\"center\">No<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Probably not<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Yes<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\"><b>What was the nature of the community input into the event?<\/b><\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<td valign=\"top\" width=\"75\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">Conceptual<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Probably not<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Yes<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\">\n<p align=\"right\">Participants: Implementers, Co-creators, Creators<\/p>\n<\/td>\n<td valign=\"top\" width=\"79\"><\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Maybe<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Maybe<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"322\"><b>Has the relationship been maintained after the event?<\/b><\/td>\n<td valign=\"top\" width=\"79\">\n<p align=\"center\">No<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Probably not<\/p>\n<\/td>\n<td valign=\"top\" width=\"75\">\n<p align=\"center\">Yes<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>I&#8217;ll reiterate that all of this is still &#8220;work in progress.&#8221; However, the basic questions:<\/p>\n<ul>\n<li>When was the community considered?<\/li>\n<li>Does a relationship already exist with the community?<\/li>\n<li>Did the community have input into content?<\/li>\n<li>What was the nature of the community input into the event?<\/li>\n<li>And particularly, has the relationship been maintained after the event?<\/li>\n<\/ul>\n<p>all lead us to better understand the role (and timing) of relationships with the community in defining the terms. The third question is of considerable importance. If the selection of work presented does not come from relationship-based awareness of community interests or needs <em>or<\/em> from direct community input, there is really no community engagement involved. But it&#8217;s important to understand that the previous sentence is an &#8220;<strong>or&#8221;<\/strong> statement. Community engagement does not need to mean that the community picks the work. If the arts organization understand the community well enough to know the community&#8217;s interests (NOTE: This is a difficult thing.), then selections made that address those interests <em>are<\/em> a demonstration of community engagement.<\/p>\n<p>And the last question is an important one. The world of the arts is by its nature event focused. We finish one and we want to move on to the next. However, community engagement demands relationship maintenance. Think how it would feel if you were invited to and participated in a major party by a new friend and that new friend then went on to hold many more parties and never talked to you again. That&#8217;s the experience of some communities who have been exposed to &#8220;hit and run&#8221; relationships with arts organizations.<\/p>\n<p>Next time. I&#8217;ll try to explain this using a specific work to illustrate the three approaches.<\/p>\n<p>Engage!<\/p>\n<p>Doug<\/p>\n<p>Photo:<a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\"><img decoding=\"async\" title=\"Attribution\" alt=\"Attribution\" src=\"http:\/\/l.yimg.com\/g\/images\/cc_icon_attribution_small.gif\" border=\"0\" \/><\/a> <a title=\"Attribution License\" href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\">Some rights reserved<\/a> by <a href=\"http:\/\/www.flickr.com\/photos\/greeblie\/\" target=\"_blank\">greeblie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Engagement Vocabulary I introduced work-in-progress definitions of audience development, audience engagement, and community engagement. [To repeat: Audience Development is a marketing strategy designed for immediate results (sales, donations, etc.). Audience Engagement is a marketing strategy designed for deepening relationships with current stakeholders and expanding reach over time. Community Engagement is a mission strategy designed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[12,13,18],"class_list":{"0":"post-2824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-principles","7":"tag-arts","8":"tag-community-engagement","9":"tag-terminology","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-Jy","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2831,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/05\/engagement-vocabulary-in-action\/","url_meta":{"origin":2824,"position":0},"title":"Engagement Vocabulary in Action","author":"Doug Borwick","date":"May 8, 2013","format":false,"excerpt":"In an effort to clarify the points from my last two posts (Engagement Vocabulary and Parsing Vocabulary), I'm going to try to describe the differences among audience development, audience engagement, and community engagement by using a specific work produced by an arts organization as an example. [But first, to re-repeat,\u2026","rel":"","context":"In &quot;Examples&quot;","block_context":{"text":"Examples","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary-300x153.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2818,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/05\/engagement-vocabulary\/","url_meta":{"origin":2824,"position":1},"title":"Engagement Vocabulary","author":"Doug Borwick","date":"May 1, 2013","format":false,"excerpt":"[Note to new readers: This is a very old and widely read post. In the interest of providing up-to-date information about thinking on this topic, you can find updated definitions of terminology related to community engagement and related arts management tools on the ArtsEngaged website here.] I have on a\u2026","rel":"","context":"In &quot;Principles&quot;","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary-300x153.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6436,"url":"https:\/\/www.artsjournal.com\/engage\/2021\/09\/terminology\/","url_meta":{"origin":2824,"position":2},"title":"Terminology","author":"Doug Borwick","date":"September 9, 2021","format":false,"excerpt":"A critical element in effective community engagement is understanding exactly what it is . . . and what it is not.","rel":"","context":"In &quot;10th Anniversary&quot;","block_context":{"text":"10th Anniversary","link":"https:\/\/www.artsjournal.com\/engage\/category\/10th-anniversary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2021\/07\/10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4733,"url":"https:\/\/www.artsjournal.com\/engage\/2016\/11\/who-benefits\/","url_meta":{"origin":2824,"position":3},"title":"Who Benefits?","author":"Doug Borwick","date":"November 9, 2016","format":false,"excerpt":"Definitions are important to me. That's probably a reflection of my former life as an academic. (Or, I suppose, it could be why I was an academic.) They've also become critical to my work as an advocate for community engagement. I have presented numerous attempts at defining things like audience\u2026","rel":"","context":"In &quot;Principles&quot;","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Dictionary","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4945,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/06\/engagement-terminology\/","url_meta":{"origin":2824,"position":4},"title":"Engagement Terminology","author":"Doug Borwick","date":"June 21, 2017","format":false,"excerpt":"We need good definitions to make our work more effective. Here is an updated set from my perspective, for what it's worth.","rel":"","context":"In &quot;The Practice of Engagement&quot;","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/08\/Dictionary-300x202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5381,"url":"https:\/\/www.artsjournal.com\/engage\/2018\/09\/reach-and-frequency\/","url_meta":{"origin":2824,"position":5},"title":"Reach and Frequency","author":"Doug Borwick","date":"September 12, 2018","format":false,"excerpt":"Community engagement is not just a worthy effort to pursue at the margins. It is critical to the future of individual arts organizations and to our industry as a whole.","rel":"","context":"In &quot;The Practice of Engagement&quot;","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/04\/Dictionary.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/2824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=2824"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/2824\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=2824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=2824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=2824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}